Why This Role Matters As Digital Marketing Manager, you will play a key role in growing and protecting BlueCosmo's airtime subscriber base through effective digital marketing strategies. Balancing disciplined customer acquisition with long-term subscriber retention, you'll independently manage initiatives that strengthen our recurring-revenue business.
Working closely with internal stakeholders and creative partners, you'll translate business objectives into measurable marketing outcomes, ensuring our digital channels deliver sustainable growth and a compelling customer experience.
What You'll Do - Keep Subscribers Coming Back. Develop and optimize email and SMS lifecycle campaigns, including onboarding, renewal, and win-back programs, to reduce churn, improve re-activation, and increase subscriber lifetime value.
- Execute Acquisition Campaigns. Plan and manage e-commerce and Amazon campaigns, including hardware-with-service offers, to drive profitable subscriber growth. Define KPIs, work within assigned budgets, and own the cost of acquisition against return targets.
- Optimize E-commerce and Digital Experiences. Improve website and Amazon conversion through product listings, airtime plan pages, checkout flows, and A/B testing. Coordinate the website's shift toward a service-first experience, working with designers and stakeholders to deliver improvements.
- Own Google Ads and Amazon Ads Execution. Independently build, launch, and optimize campaigns on both platforms. Use platform-native AI and automation to improve bidding, targeting, and budget efficiency, and explain performance through ROAS, CAC, and profitability. Direct paid media agencies and creative partners while retaining hands-on ownership of in-house execution.
- Put AI to Work. Use AI tools to streamline campaign development, content creation, reporting, and creative concepts. Identify automation opportunities that improve efficiency while maintaining quality and brand consistency.
- Turn Data into Decisions. Use GA4, advertising analytics, and conversion tracking to monitor KPIs, evaluate performance, and recommend improvements based on reliable data.
- Own Campaign Execution. Independently manage marketing initiatives from briefing through launch and post-campaign review. Coordinate stakeholders, address risks proactively, and apply learnings to improve future results.
What You Bring - Relevant Background. 5-7 years of hands-on digital marketing experience, ideally in e-commerce, direct-to-consumer, or subscription-based businesses, with demonstrated ownership of measurable marketing outcomes.
- Google and Amazon Ad Mastery (Essential). Deep, hands-on expertise in both platforms, including independent campaign execution, optimization, measurement, and practical use of their AI-powered features, is required.
- Lifecycle Marketing Expertise. Experience with email and SMS automation, subscriber retention, and re-activation using Klaviyo, HubSpot, or similar platforms.
- E-Commerce and Conversion Optimization. Experience with Amazon Seller or Vendor Central, product listing optimization, landing pages, and A/B testing. Familiarity with Helium 10 or Pacvue is an asset.
- AI and Automation. Practical experience using tools such as ChatGPT, Claude, or AI-enabled marketing platforms to improve productivity and marketing execution.
- Project Ownership and Collaboration. Strong organizational and communication skills, with the ability to independently manage initiatives, coordinate stakeholders, and resolve challenges.
- Digital Marketing Versatility. Sound brand and content judgment, with familiarity in SEO, Shopify, or other content management systems. Experience in outdoor/adventure, travel, maritime, or technology and hardware is an asset.
What Success Looks Like - Within 3 Months. You've assessed existing marketing performance, identified opportunities, and implemented initial improvements across acquisition, retention, and conversion.
- Within 6 Months. Your initiatives are delivering measurable improvements in churn, re-activation, conversion, and acquisition efficiency, with website optimization progressing on schedule.
- Within 12 Months. You've contributed to a stable, growing subscriber base, stronger marketing returns, and an improved service-first website experience.
What We Offer - Salary Range. $85,000 - $100,000 CAD base salary.
- Flexible Work. A hybrid model; balancing collaboration and lifestyle flexibility.
- Comprehensive Benefits. Health, dental, and flexible spending accounts tailored to your needs.
- Time to Recharge. Vacation and sick days to help you rest, recharge, and stay well.
- Growth Investment. A continuous learning environment backed by a professional development budget.
- Inclusive by Nature. A values-driven workplace where diverse perspectives are celebrated.
