Job Overview We are seeking a
Paid Digital Marketing Manager to own and scale our paid digital strategy for Mitratech's Workforce Compliance and HR Solutions portfolio, including Background Screening, I-9 Compliance, HR Compliance & Expertise, and Leave Management solutions.
This role is responsible for planning, executing, optimizing, and reporting on paid digital programs that drive qualified demand across the full sales and marketing funnel. You'll work closely with product marketing, demand generation, sales, and revenue operations to ensure paid media programs are data-driven, AI-enabled, and tightly aligned to pipeline and revenue goals.
This is a hands-on, individual contributor role ideal for a performance marketer who is comfortable operating both strategically and tactically in a B2B SaaS environment.
Essential Duties & Responsibilities:
Paid Media Strategy & Execution- Ensure alignment of all paid digital initiatives with business priorities, solution-level goals, and defined KPIs, including pipeline contribution, revenue impact, and efficiency metrics.
- Develop, execute, and optimize paid digital programs across channels, including paid search (Google Ads and Bing Ads), paid social (LinkedIn, Meta), display, retargeting, and B2B review and marketplace platforms (e.g., Capterra, Software Advice, SHRM MediaBrains) to support pipeline and revenue targets.
- Own channel-level budgeting, forecasting, pacing, and performance optimization across multiple HR solutions and buyer personas.
- Translate product positioning and campaign strategy into high-performing paid media programs aligned to each stage of the buyer journey.
- Partner with Product Marketing to ensure messaging, keywords, and creative reflect compliance-driven value propositions and customer pain points.
AI-Forward & Data-Driven Marketing - Leverage AI-powered bidding, audience targeting, creative testing, and optimization tools within paid platforms to improve efficiency and performance.
- Use AI and automation to scale keyword expansion, ad variation testing, audience segmentation, and performance insights.
- Apply predictive and behavioral data to inform spend allocation, audience prioritization, and conversion optimization.
- Continuously evaluate and pilot emerging AI-driven advertising tools and capabilities to maintain a competitive edge.
Optimization, Testing & Analytics - Prepare and present performance insights, recommendations, and strategic readouts to senior marketing leadership and cross-functional stakeholders, including C-suite and executive audiences, translating complex data into clear business impact.
- Design and manage A/B and multivariate tests across ads, landing pages, audiences, and offers to improve conversion rates and CPL.
- Monitor performance against KPIs, including CPL, CAC, conversion rate, pipeline contribution, and ROI.
- Analyze campaign, channel, and cohort-level data to deliver actionable insights and recommendations to marketing and sales leadership.
- Partner with web and CRO teams to optimize landing page experience, conversion paths, and form strategy.
Martech, Attribution & Collaboration - Manage and optimize integrations between paid platforms, marketing automation (HubSpot), CRM (Salesforce), and analytics tools.
- Ensure clean tracking, attribution, and reporting across the funnel in collaboration with Revenue Operations.
- Work cross-functionally with to align paid programs to active campaigns, events, and sales priorities.
- Manage external vendors or agencies as needed to support execution and scale.
- Perform other related duties as assigned.
Requirements & Skills:Required Qualifications - 4-6 years of experience in paid digital marketing, performance marketing, or demand generation within a B2B SaaS or technology environment.
- Hands-on experience managing paid search (Google/Bing), paid social (LinkedIn), display, and retargeting campaigns.
- Strong understanding of full-funnel B2B demand models, lead lifecycle management, and revenue attribution.
- Experience using marketing automation platforms (HubSpot) and CRM systems (Salesforce).
- Proven ability to analyze data, identify insights, and translate performance data into optimization actions.
- Experience collaborating cross-functionally with product marketing, sales, and operations teams.
AI & Technical Skills (Must-Have or Strong Plus) - Experience leveraging AI-driven features within ad platforms (e.g., automated bidding, audience expansion, responsive ads).
- Familiarity with AI-assisted tools for keyword research, creative development, performance analysis, and experimentation.
- Experience with 6sense is a significant plus, including use of intent data, account-based targeting, audience activation, and orchestration of paid media across channels. Candidates with hands-on 6sense experience will be prioritized and moved to the top of the candidate pool.
- Strong analytical mindset with experience using analytics tools.
- Working knowledge of conversion tracking, attribution models, and marketing data pipelines.
Preferred Experience - Experience marketing HR, payroll, compliance, or SaaS solutions.
- Familiarity with regulated or compliance-driven industries.
- Experience supporting multi-solution or portfolio-based marketing strategies.
- Exposure to conversion rate optimization, landing page optimization, and personalization strategies.
Education: We will disclose intended pay ranges in our job ads for US-based opportunities - This role can be performed 100% remote anywhere in the US.
Anticipated Pay Range: $90,000 - $120,000 Annually USDTotal compensation includes US employee benefits and annual bonus eligibility.
Benefits we offer:- Health, Dental & Vision Insurance *
- 401 (k) + Employer Match *
- Open PTO + 11 Paid Holidays + 4 Annual Paid Global Wellness Days Off
- STD, LTD & Group Life Insurance
- Paid Parental Leave
- Pet Insurance
- FSA & HSA Options
- Employee Assistance Program
Perks we offer:- Remote Work
- Career Advancement & Professional Development Opportunities
- Employee Recognition
- LinkedIn Learning Platform
