3+ years of experience specifically in Digital Marketing
Start-up experience is a huge plus
Managerial experience preferred
Strong understanding of various digital channels
Ability to analyze metrics and report on campaign effectiveness
Responsibilities
Provide leadership to align department plans with marketing goals
Direct creative concept planning and production across various mediums
Develop and track timelines for creative projects
Plan and execute marketing campaigns targeting specific audiences
Manage production schedules to support program launches
Maintain a robust library of images and video resources
Optimize digital tactics to improve customer acquisition and retention
Evaluate digital program effectiveness through metrics analysis
Benefits
Creative leadership opportunity in a dynamic environment
Hands-on management of an in-house creative team
Opportunity to work with diverse visual communication mediums
Access to evolving digital marketing technologies
Engagement with strategic brand initiatives and campaigns
Full Job Description
Digital Marketing Manager
The Digital Marketing Manager is responsible for creative direction, development, production and design support; project management and vendor relations; strategic marketing planning; web-based projects and event branding to maintain and implement the brand standards. This position will be the hands-on leader for and manager of the in-house creative team and all phases of the creative process producing high quality and strategically grounded creative products, in coordination with the Marketing and Communications team and other stakeholders in leadership and other departments.
Duties and Responsibilities:
Provide leadership and ensure department plans are in alignment with the marketing goals and business planning process
Direct the planning and production of creative concepts that are used in all visual communication mediums including, but not limited to print, video, event branding, online marketing, website, social media and intranet
Develop creative timelines, tracking development, proofing and obtaining appropriate approvals for all creative assets and visual communication need
Plan and develop effective marketing campaigns to promote the brand, collections and marketing initiatives to appropriate target markets/audience
Manages production schedules and creative output to support program launches and seasonal marketing place
Develop and maintain a robust image library of unique photos and video resources including original agency assets as well as stock images and images related image rights
Optimizes use of data, technology and digital tactics to improve consumer experience, leading to greater acquisition and retention of customers
Evaluates effectiveness of digital programs through metrics and analysis and makes recommendation on business cases
Explore new best practices and monitor search engine marketing industry changes to streamline operations and improve return on investment
To apply, please visit https://elasticbandco.com/pages/careers
Requirements:
3+ years of experience specifically in Digital Marketing
