DescriptionThis position works a hybrid schedule from our Mesa, AZ office, with three days in the office and two days remote. Position SummaryThe Digital Marketing Lead plans, launches and optimizes the digital programs that turn FlexTG's brand and content into qualified pipeline for the enterprise sales team. This role owns paid media, email and marketing automation, SEO and website conversion, and the reporting that connects marketing activity to sales outcomes. Working closely with Sales, the Multimedia Designer and external agencies, the Digital Marketing Lead turns business goals into measurable campaigns and continuously improves them through testing and data. Success in this role requires strong analytical skills, hands-on platform expertise, and the ability to manage multiple campaigns and budgets in a fast-paced environment.
Essential Functions and Responsibilities - Own the plan, launch and optimization of multi-channel digital campaigns (paid search, paid social, display and email) that generate qualified leads and pipeline for FlexTG's enterprise sales team.
- Manage paid media budgets and bidding strategy across Google Ads and LinkedIn; test audiences, offers and creative, and reallocate spend based on performance.
- Build and maintain email nurture programs, lead scoring and lifecycle stages in the marketing automation platform, in partnership with Sales.
- Plan and run account-based marketing programs for target accounts and key verticals.
- Improve website and landing page performance through SEO, conversion rate optimization, A/B testing and form strategy.
- Brief and coordinate with the Multimedia Designer and content team on campaign assets.
- Manage digital agencies, contractors and vendors, including scope, briefs, budgets and deliverables.
Measurement and Analytics- Define, track and report campaign KPIs, including MQLs, SQLs, pipeline, cost per lead and opportunity, conversion rates and return on ad spend.
- Maintain campaign tracking and attribution (UTM standards, Google Analytics 4, Google Tag Manager and platform pixels).
- Keep lead data accurate between the marketing automation platform and the CRM (Microsoft Dynamics 365), and manage lead routing and handoff to Sales.
- Build dashboards and present monthly and quarterly performance to Marketing and Sales leadership, with clear recommendations.
- Manage the digital marketing budget and forecast spend against results.
- Ensure digital programs follow email and privacy regulations and FlexTG brand standards.
Qualifications and Experience Minimum Qualifications:
- Bachelor's degree in Marketing, Communications, Business or a related field, and 5+ years of B2B digital marketing experience, or an equivalent combination of education and experience.
- 3+ years of hands-on management of paid search and paid social campaigns, including budget ownership.
- Proficiency with a marketing automation platform (such as HubSpot, Marketo, Salesforce Marketing Cloud Account Engagement or Dynamics 365 Customer Insights - Journeys).
- Working knowledge of Google Analytics 4, Google Tag Manager and SEO tools.
- Experience with CRM-integrated lead management (Microsoft Dynamics 365 or Salesforce).
- Strong analytical skills, with advanced Excel and dashboard experience (Power BI or similar).
- Experience managing agencies and vendors to budget and deadline.
- Clear written and verbal communication, and comfort presenting results to leadership.
- Strong project management and the ability to run multiple campaigns at once.
Preferred Qualifications:
- Experience marketing B2B technology or managed services to multi-site enterprises.
- Experience with account-based marketing and intent data platforms (such as 6sense, Demandbase or ZoomInfo).
- Google Ads, Google Analytics or marketing automation certifications.
- Experience with a website CMS (such as WordPress) and basic HTML/CSS.
- Experience applying AI tools to marketing workflows and reporting.
Supervisory ResponsibilitiesThis position has no direct reports. The Digital Marketing Manager directs the work of external agencies, contractors and vendors, and coordinates with internal team members on campaign execution.
Physical Requirements The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The physical requirements for performing the essential functions of this position require the employee to be able to:
- Sit, stand, kneel, walk, and reach.
- Be able to lift, push, pull and/or move up to 20 pounds.
- Read a computer screen and written material.
- Write, type, and use phone system.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work EnvironmentGood working environment with the absence of disagreeable conditions. The noise level in the work environment is usually moderate.
