MGM Resorts International

Digital Marketing & Customer Analytics Manager

MGM Resorts International$80K — $110K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required
  • 2+ years of relevant professional experience
  • Experience coding in SQL, Python, Azure Databricks
  • Hands-on experience with Adobe Analytics and/or Google Analytics
  • Strong analytical and quantitative skills
  • Ability to identify problems quickly and deliver data-driven solutions
  • Excellent communication skills.

Responsibilities

  • Analyze and present insights from digital marketing campaigns and growth initiatives
  • Query and analyze complex datasets to uncover performance trends
  • Lead and coach a team of analysts on best practices
  • Prioritize initiatives for measurement, tagging, and testing
  • Design and maintain Power BI and Adobe dashboards for real-time insights
  • Serve as a subject matter expert on digital media measurement
  • Conduct ad-hoc analyses to answer business questions.

Benefits

  • Access programs for mental and physical health wellness
  • Discounts on hotel stays, dining, and exclusive travel perks
  • Free meals in the employee dining room
  • Free parking
  • Comprehensive healthcare and financial support options
  • Career development programs and community volunteer opportunities.
Full Job Description
Las Vegas, Nevada

THE JOB:

The Digital Marketing & Customer Analytics Manager plays a critical role in turning complex digital data into clear, actionable insights that drive growth across MGM Resorts International's portfolio of iconic brands. This role leads data storytelling across digital marketing platforms, focusing on channel performance, attribution modeling, media spend effectiveness, A/B testing, customer engagement, and booking behaviors. Your work will directly influence strategy, optimization, and investment decisions across MGM's digital ecosystem.

THE DAY-TO-DAY:
  • Partner cross-functionally to analyze and present strategic insights from digital marketing campaigns and growth initiatives, translating findings into actionable recommendations.
  • Query and analyze complex datasets to uncover trends in campaign performance, attribution, A/B testing, and digital customer behavior.
  • Lead, coach, and develop a team of analysts, establishing best practices for measurement, digital engagement analysis, and reporting accuracy.
  • Prioritize initiatives and build roadmaps for measurement, tagging, testing, and experimentation to deepen understanding of customer engagement drivers.
  • Design, develop, and maintain Power BI and Adobe dashboards that deliver real-time insights into campaign performance and cross-channel attribution.
  • Serve as a subject matter expert on digital media measurement across platforms and partner ecosystems.
  • Support the development of standardized methodologies and governance to improve media spend effectiveness across brands and business units.
  • Conduct ad-hoc analyses to answer critical business questions and explain trends or anomalies.


THE IDEAL CANDIDATE:
  • Bachelor's degree required
  • 2+ years of prior relevant professional experience required
  • Experience writing and executing code (e.g., SQL, Python, Azure Databricks)
  • Hands-on experience with digital analytics tools such as Adobe Analytics and/or Google Analytics
  • Strong analytical and quantitative skills with the ability to assess financial and business impact
  • Proven ability to identify problems quickly and deliver data-driven solutions
  • Strong understanding of digital traffic drivers, data visualization, and analytical problem-solving
  • Ability to think critically, anticipate challenges, and identify tools or resources needed to succeed
  • Excellent written, verbal, and presentation communication skills
  • Ability to manage multiple projects and priorities in a fast-paced, high-pressure environment
  • Strong attention to detail with a commitment to accuracy, consistency, and quality


THE PERKS & BENEFITS:
  • Prioritize your wellness, access programs crafted to nurture your mental and physical health.
  • Enjoy unbeatable discounts on hotel stays, dining, retail, entertainment, and exclusive partner perks for travel, tech, and beyond!
  • Savor delicious meals for free in our employee dining room.
  • Park with ease-whether you're on or off shift, it's free!
  • From healthcare to financial support and generous time-off options, we've got you covered.
  • Elevate your career with development programs, connect through networking events, and make a difference with community volunteer opportunities.


VIEW JOB DESCRIPTION:
https://mgmresorts.marketpayjobs.com/ShowJob.aspx?EntityID=2&jobcode=12135

Are you ready to JOIN THE SHOW? Apply today!

About MGM Resorts International

MGM offers building operations, building maintenance, facilities management, lease administration, property accounting, financial reporting, contract management, and construction management services. They manage multifamily market-rate housing for property owners and residents.

MGM Resorts International Careers

Join the vibrant team at MGM Resorts International, a global leader in hospitality and entertainment, and experience a career filled with innovation, leadership, and growth. As part of our dynamic team, you will have the opportunity to work alongside the best professionals in the industry and contribute to an environment rich in diversity and inclusivity.

Work You’ll Do

At MGM Resorts International, we are committed to creating memorable experiences for our guests and providing unparalleled service. Whether you are interested in hotel operations, casino management, or culinary arts, we offer a variety of job opportunities that will allow you to showcase your skills and advance your career.

Transform Your Career

Lead and innovate with MGM Resorts International, where we encourage professional growth and leadership development through robust training programs and hands-on experience. Our commitment to innovation and excellence has made us a leader in the hospitality industry, and by joining our team, you can be a part of that legacy.

Join a Leading Team

Collaborate with a diverse group of talented individuals who are passionate about hospitality and entertainment. MGM Resorts International is home to a team of over 50,000 dedicated professionals, all working together to bring our unique brand of excitement and luxury to guests around the world.

Introducing the MGM Resorts International Career Development Program

We are proud to offer a comprehensive career development program designed to nurture your professional growth and prepare you for leadership roles within the company. From internships to full-time positions, MGM Resorts International provides a pathway for career advancement and personal achievement.

Innovate and Lead

Participate in groundbreaking projects and initiatives that set the standard for the hospitality industry. At MGM Resorts International, your innovative ideas and proactive approach to problem-solving will drive the success of our company and redefine the guest experience.

Be Part of a Great Team

Experience a company culture that values teamwork, communication, and respect. At MGM Resorts International, we believe that every team member plays a crucial role in our success, and we are committed to fostering an inclusive workplace where everyone can thrive.

Future-Proof Your Career

With MGM Resorts International, the sky is the limit when it comes to your career potential. Take advantage of our extensive training and development programs, benefit from mentorship and networking opportunities, and build a resume that stands out in the competitive hospitality industry.

Explore Job Opportunities

Discover the exciting employment opportunities at MGM Resorts International. From front-line positions to executive roles, we offer a range of career paths that cater to a variety of interests and expertise.

Stay Connected

Join Our Team Search open positions that match your skills and interests. We are looking for passionate, curious, and solution-driven team players who are ready to take their career to the next level.

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Learn more about MGM Resorts International
Size
42,000 employees
Market Cap
$12.9 billion
Industry
Net Income
-$1 billion
Founded
2000
5 Year Trend
+0.4%
Revenue
$5.1 billion
NASDAQ

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