MGM Resorts International

Sr Manager of Digital Marketing & Customer Analytics

MGM Resorts International$100K — $130K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree required; Master's in Finance or Analytics preferred
  • 5+ years experience in analytics driving business performance
  • Proficient in SQL, Python, and databases (Databricks)
  • Experience with data visualization tools (PowerBI, Databricks)
  • Familiar with Digital Analytics tools (Adobe Analytics, Adobe Mix Modeler)
  • Strong analytical skills with financial impact quantification
  • Deep experience across digital channels (paid media, SEO, social, CRM)
  • Expertise in experimental design and marketing mix modeling.

Responsibilities

  • Define advanced measurement strategies across digital marketing channels
  • Serve as a senior analytics partner to Media, Marketing, and Executive teams
  • Lead test-and-learn initiatives, including A/B testing and geo-based experimentation
  • Guide Marketing Mix Modeling (MMM) and interpret model results
  • Establish attribution frameworks to measure media effectiveness
  • Deliver executive-ready insights and identify trends impacting strategy
  • Oversee digital analytics governance and data quality in partnership with technical teams.

Benefits

  • Wellness incentive programs for physical and mental health
  • Access to discounts on hotel, food, retail, and travel
  • Free parking during and off shifts
  • Health and Income Protection benefits for eligible employees
  • Opportunities for professional development and community volunteering.
Full Job Description
Las Vegas, Nevada

THE JOB:

The Senior Manager of Digital Marketing & Customer Analytics is responsible for shaping how MGM Resorts International measures, understands, and optimizes the performance of its digital marketing ecosystem. This role leads complex, cross-functional analytics initiatives across all digital channels, with accountability for defining measurement strategies, interpreting customer data, and delivering insights that directly influence enterprise marketing decisions. This position serves as a senior analytics leader within the digital marketing function, independently owning large-scale initiatives and translating data into actionable strategies that drive business performance.

THE DAY-TO-DAY:
  • Define and evolve advanced measurement strategies across the full digital marketing ecosystem, including paid media, SEO/AEO, organic social, email, onsite, and web/app experiences, ensuring performance is measured holistically and consistently across channels.
  • Serve as a senior analytics partner to Media, Marketing, Digital Product, and Executive stakeholders by translating complex analyses into clear insights, implications, and recommendations that inform strategy and investment decisions.
  • Lead advanced test-and-learn and causal measurement approaches, including A/B testing, geo-based experimentation, incrementality analysis, and other experimental methods, to quantify true marketing and experience impact.
  • Provide analytical leadership and partnership on Marketing Mix Modeling (MMM), including shaping measurement questions, creating and interpreting model results, and guiding stakeholders on how to apply insights in planning and optimization decisions.
  • Guide attribution and performance measurement frameworks across channels, helping stakeholders understand media effectiveness, contribution, trade-offs, and opportunities for optimization across the customer journey.
  • Deliver executive-ready narratives and insights by synthesizing data across channels, experiments, and time horizons, proactively identifying trends, risks, and opportunities that influence short- and mid-term strategy.
  • Provide senior-level oversight and influence on digital analytics data quality, governance, tagging, and reporting solutions in partnership with MarTech, Data, and Platform teams, driving standardization and scalability across brands and business units.


THE IDEAL CANDIDATE:
  • Holds a Bachelor's Degree
  • Has 5+ Years of prior relevant experience in the relevant subject area expertise (e.g. industry or function) with experience in driving business performance through operational insights and analytics
  • Experience in writing and executing SQL, Python, and working with databases such as Databricks.
  • Experience with data visualization tools (PowerBI, Databricks, etc.)
  • Experience with Digital Analytics tools (Adobe Analytics, media partner platforms, Adobe Mix Modeler)
  • Strong analytical skills, including ability to identify and quantify financial impact
  • Deep hands-on experience across digital channels (paid media, SEO, organic social, onsite engagement, CRM)
  • Strong expertise in experimental design, incrementality measurement, geo testing, or marketing mix modeling
  • Master's Degree in Finance, Business Management, Analytics or a related field - Preferred


THE PERKS & BENEFITS:
  • Wellness incentive programs to help you stay healthy physically and mentally
  • Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more
  • Free parking on and off shift
  • Health & Income Protection benefits (for eligible employees)
  • Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community

VIEW JOB DESCRIPTION:

https://mgmresorts.marketpayjobs.com/ShowJob.aspx?EntityID=2&jobcode=12927

Are you ready to JOIN THE SHOW? Apply today!

About MGM Resorts International

MGM offers building operations, building maintenance, facilities management, lease administration, property accounting, financial reporting, contract management, and construction management services. They manage multifamily market-rate housing for property owners and residents.

MGM Resorts International Careers

Join the vibrant team at MGM Resorts International, a global leader in hospitality and entertainment, and experience a career filled with innovation, leadership, and growth. As part of our dynamic team, you will have the opportunity to work alongside the best professionals in the industry and contribute to an environment rich in diversity and inclusivity.

Work You’ll Do

At MGM Resorts International, we are committed to creating memorable experiences for our guests and providing unparalleled service. Whether you are interested in hotel operations, casino management, or culinary arts, we offer a variety of job opportunities that will allow you to showcase your skills and advance your career.

Transform Your Career

Lead and innovate with MGM Resorts International, where we encourage professional growth and leadership development through robust training programs and hands-on experience. Our commitment to innovation and excellence has made us a leader in the hospitality industry, and by joining our team, you can be a part of that legacy.

Join a Leading Team

Collaborate with a diverse group of talented individuals who are passionate about hospitality and entertainment. MGM Resorts International is home to a team of over 50,000 dedicated professionals, all working together to bring our unique brand of excitement and luxury to guests around the world.

Introducing the MGM Resorts International Career Development Program

We are proud to offer a comprehensive career development program designed to nurture your professional growth and prepare you for leadership roles within the company. From internships to full-time positions, MGM Resorts International provides a pathway for career advancement and personal achievement.

Innovate and Lead

Participate in groundbreaking projects and initiatives that set the standard for the hospitality industry. At MGM Resorts International, your innovative ideas and proactive approach to problem-solving will drive the success of our company and redefine the guest experience.

Be Part of a Great Team

Experience a company culture that values teamwork, communication, and respect. At MGM Resorts International, we believe that every team member plays a crucial role in our success, and we are committed to fostering an inclusive workplace where everyone can thrive.

Future-Proof Your Career

With MGM Resorts International, the sky is the limit when it comes to your career potential. Take advantage of our extensive training and development programs, benefit from mentorship and networking opportunities, and build a resume that stands out in the competitive hospitality industry.

Explore Job Opportunities

Discover the exciting employment opportunities at MGM Resorts International. From front-line positions to executive roles, we offer a range of career paths that cater to a variety of interests and expertise.

Stay Connected

Join Our Team Search open positions that match your skills and interests. We are looking for passionate, curious, and solution-driven team players who are ready to take their career to the next level.

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Learn more about MGM Resorts International
Size
42,000 employees
Market Cap
$12.9 billion
Industry
Net Income
-$1 billion
Founded
2000
5 Year Trend
+0.4%
Revenue
$5.1 billion
NASDAQ

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