3-5 years of hands-on experience in B2B digital marketing or related fields.
Proven track record of executing integrated marketing campaigns from build to optimization.
Experience with LinkedIn Campaign Manager and Google Ads.
Knowledge of B2B audience targeting strategies and effective outreach methods.
Familiarity with marketing automation platforms for building emails and landing pages.
Strong understanding of demand generation and its impact on lead progression.
Experience in managing multiple campaigns and using data-driven insights for optimization.
Preferred experience in B2B technology, SaaS, or consulting environments.
Responsibilities
Execute integrated B2B marketing campaigns across various digital platforms.
Translate campaign briefs into coordinated execution plans and timelines.
Build and launch campaign emails, landing pages, and digital customer journeys.
Manage campaign execution from setup through optimization and reporting.
Support events and field marketing initiatives to drive engagement and follow-up activities.
Collaborate with cross-functional teams to ensure successful campaign delivery.
Optimize paid media programs across platforms like LinkedIn and Google.
Develop audience targeting strategies to reach high-value B2B buyers.
Continuously evaluate new channels and advertising formats for improved performance.
Monitor campaign performance and provide actionable recommendations.
Benefits
Unlimited paid time off.
Flexible and affordable benefits program including medical, dental, and vision coverage.
Flexible spending accounts and health reimbursement account.
401(k) plan with company match.
Dynamic work environment with enthusiastic teammates.
Full Job Description
Role introduction
As a Digital Marketing & Campaigns Specialist, you can expect to...
Execute integrated B2B marketing campaigns across email, web, landing pages, paid media, social channels, and other digital platforms that support new business growth, client expansion, account-based marketing initiatives, and HSO's Microsoft partnership.
Translate campaign briefs and go-to-market priorities into coordinated execution plans, timelines, assets, and deliverables that move campaigns from concept to launch efficiently and consistently.
Build and launch campaign emails, landing pages, forms, audience segments, nurture programs, and digital customer journeys within HSO's marketing technology ecosystem.
Manage campaign execution from initial setup through launch, optimization, and performance reporting while ensuring a high-quality customer experience across all touchpoints.
Execute digital programs that support events and field marketing initiatives, driving registrations, meetings, engagement, and post-event follow-up activities.
Partner closely with Demand Generation, ABM, Alliance, Content, Marketing Operations, Sales, and other stakeholders to coordinate campaign activities and ensure successful delivery.
Build, launch, manage, and optimize paid media programs across LinkedIn, Google, and other relevant digital platforms using the channels best suited to campaign goals and target audiences.
Develop audience targeting strategies using account lists, CRM data, matched audiences, intent signals, retargeting tactics, and platform-specific capabilities to reach high-value B2B buyers.
Continuously evaluate new channels, advertising platforms, formats, and targeting approaches, testing innovative ways to engage target audiences and improve marketing performance.
Monitor campaign performance across the full funnel, analyze results, manage budgets and media spend, and provide actionable recommendations that improve engagement, conversion, lead progression, and pipeline contribution.
You're great at...
Turning campaign strategies and briefs into coordinated, multi-channel marketing programs that drive measurable business outcomes.
Managing campaign execution across multiple priorities, stakeholders, deadlines, and go-to-market motions with strong organization and attention to detail.
Building, QA'ing, and optimizing emails, landing pages, forms, nurture journeys, and digital experiences with a focus on quality and performance.
Developing audience targeting strategies that connect the right message to the right buyers at the right stage of the customer journey.
Leveraging paid search, paid social, display, retargeting, and other digital advertising tactics to drive engagement and conversion.
Using performance data, analytics, attribution, and campaign insights to identify opportunities and improve results.
Collaborating cross-functionally with marketing, sales, content, alliance, and operations teams while independently owning campaign execution.
Applying a test-and-learn mindset, proactively exploring emerging channels, technologies, and digital marketing opportunities.
Staying current with changes in the digital advertising landscape and bringing forward innovative ideas that help expand HSO's market reach.
Sound interesting? If so, you'll have...
3-5 years of hands-on experience in B2B digital marketing, demand generation, paid media, campaign marketing, or a related field.
Demonstrated success executing integrated marketing campaigns from initial build through launch, measurement, and optimization.
Hands-on experience building and optimizing campaigns within LinkedIn Campaign Manager and Google Ads.
Experience across multiple paid media disciplines, including paid search, paid social, display, retargeting, programmatic advertising, account-based advertising, or similar digital marketing channels.
Strong knowledge of B2B audience targeting strategies and experience identifying effective ways to reach specific buyer groups.
Experience building emails, landing pages, forms, segmentation strategies, and nurture campaigns within a marketing automation platform.
Strong understanding of B2B demand generation and how digital marketing activities influence lead progression, opportunity creation, and pipeline growth.
Experience with campaign tracking, UTM management, digital analytics, conversion measurement, and marketing performance reporting.
Experience managing multiple campaigns simultaneously and using data-driven insights to make recommendations and optimize outcomes.
Strong attention to detail and the ability to independently manage campaign execution while collaborating across teams.
Experience within B2B technology, SaaS, consulting, or professional services environments preferred.
Experience marketing Microsoft technologies or working within the Microsoft ecosystem is a plus.
The Perks
We offer competitive pay with a performance-based bonus. Our employees also enjoy unlimited paid time off and a flexible and affordable benefits program designed to help you be and stay well, including: medical, dental & vision coverage, flexible spending accounts, health reimbursement account, and a 401(k) plan with a company match. Additionally, you'll have the benefit of working alongside enthusiastic and energetic teammates in a dynamic and thriving environment.
