OverviewWhat You'll Do
The Digital Experience Manager leads the strategy, execution, and optimization of Atomic’s North American digital ecosystem, with a primary focus on driving growth, increasing conversion, and expanding brand impact. This role owns the end‑to‑end digital experience, leveraging data, customer insights, and cross‑functional collaboration with marketing, global stakeholders, sales, and commercial teams to accelerate demand and revenue performance. The Digital Experience Manager plays a key role in scaling brand awareness, optimizing the consumer journey, and managing and tracking high‑value retail accounts to maximize channel performance.
Some of the key requirements and responsibilities of this position:
Own the Digital Experience and develop growth strategy
- Develop digital experience across all marketing led touchpoints, driving awareness, engagement and conversion.
- In strong alignment with sales, marketing and commercial teams, develop a digital marketing and ecommerce calendar aligned with North American business objectives, identify high impact moments in the annual GTM cycle.
Develop ecommerce growth strategy in North America
- Aligned with sales and commercial teams and in partnership with global stakeholders, develop a comprehensive ecommerce strategy inclusive of D2C and D2X channels to achieve growth targets.
- Oversee regional reporting against channel performance
- Provide in-season site audits, making recommendations to enhance consumer journey and site performance for North America.
- Develop growth strategy in alignment with product category objectives and value creation projects.
- Track industry competitors, digital trends and consumer habits, adapting plans when needed.
Direct marketing
- Develop and execute CRM strategy aligned with business objectives, inclusive of email, SMS, social media and emerging channels.
- Enhance personalization, targeting and consumer segmentation to refine local messaging within North America.
- Develop affiliate marketing program to drive conversion in media and ambassador channels.
Continuous Optimization and Innovation
- Monitor digital marketing trends, consumer trends and emerging channels to enhance the consumer journey online
- Monitor site traffic, performance and content to continually improve regional capabilities.
Paid Digital
- In strong alignment with global team, develop high impact opportunities to support paid digital marketing initiatives, including but not limited to social, advertising and media.
Digital partnerships
- Oversee the execution of digital aspects of partnerships including Key accounts, retail accounts, brand partners, media, etc.
- Report against digital partnership performance.
Online Ambassadors/influencers
- In alignment with global ambassador strategy, develop a team of influential online ambassadors across key epicenters within the US and Canada
- Develop locally relevant campaigns, identifying top performers and content creators
- Report against ambassador performance with annual review and recruitment.
What We're Looking For
This role requires a minimum of 3-5 years of work experience in branded consumer good industry; athletic, outdoor/or sporting goods market preferred. A Bachelor’s degree in Business/Marketing or related area or equivalent experience.
Other qualifications include:
- 3-5 years work experience in branded consumer good industry; athletic, outdoor/or sporting goods market preferred
- Has worked several years in digital marketing, marketing, and account management
- Preferred every day, avid skier
- Specific, substantial experience of Digital Marketing channels
- Experienced in gaining consumer/channel insight, analyzing data and putting relevant actions in place
Technical skills
- Mastery of Digital Toolbox and Ecosystem
- Brand/Marketing
- Etail/Online/Omnichannel Knowledge
- KPI tracking, analyzing, reporting (attributing)
- Excellent Presentation skills
- Outlook, Internet, MS Office, Analytical Tools
- Consumer Content Marketing
- Website Design/UI/UX
Behavioral skills
- Developing a brand focused Digital Game Plan
- Initiating Action and follow-through, Persuading & Influencing
- Presenting and Communicating Information
- Planning and Organizing
- Relating and Networking
- Writing and Reporting
- Self Sufficient
PHYSICAL DEMANDS & WORKING ENVIRONMENT
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to talk and hear. The employee is frequently required to sit, stand and walk. The employee must occasionally kneel, stoop, crouch, twist and lift to 30 pounds, with or without accommodations.
Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually moderate.
When specific circumstances are met, work from home may be an option, but must be approved by your direct manager. When utilized, the workflow must equal that of if the individual were working from the office setting. Amer Sports will not provide needs other than a laptop to work from home. (including but not limited to: internet, monitors, keyboard, mouse, speakers, etc.)
What We’ll Provide
This role is based at the regional headquarters for our Amer Sports Winter and Outdoor category for Brands in Ogden, Utah – the gateway to many exciting winter sports and other outdoor recreational activities. We offer a great working environment with talented & passionate people all over the world!
- Medical, dental and vision
- 401k
- Life insurance, pre-tax transit benefit program
- Discounts on Amer Sports products
- Smart casual dress
- Free gym membership and ski pass
- Summer hours
