Job DescriptionTrove Brands is seeking a strategic and performance-driven Sr. Digital Marketing Manager to lead the continued growth of the Owala direct-to-consumer (DTC) business. This role will oversee digital acquisition, retention, and website performance strategies - ensuring all initiatives drive measurable revenue impact and scalable long-term growth. The Sr. Digital Marketing Manager will own the digital roadmap across paid media, SEO/GEO, email/SMS, website performance, and conversion optimization. This individual will provide strategic leadership, performance oversight, and team guidance to ensure Owala's digital ecosystem operates cohesively and efficiently. This role requires a leader who can balance high-level strategy with performance accountability, while mentoring and developing a growing digital marketing team.
- Own and lead the overall digital marketing strategy for Owala's DTC business, with clear accountability for revenue growth and channel performance.
- Develop and manage forecasts, digital budget allocation, and performance targets across acquisition and retention channels.
- Identify scalable growth opportunities and drive innovation across the digital ecosystem.
- Manage, oversee, and guide a team responsible for:
- Website Growth & Performance Management
- Paid Media Strategy & Execution
- Conversion Rate Optimization (CRO)
- Email / SMS / Lifecycle Marketing
- SEO / GEO Strategy & Organic Performance
- Ensure full-funnel alignment across channels to optimize acquisition efficiency, retention, and lifetime value.
- Lead ongoing experimentation and testing strategies to improve conversion, creative performance, and customer engagement.
- Monitor attribution models and performance dashboards to continuously refine strategic decisions.
- Directly manage and mentor a team of 4+ digital marketing professionals, fostering growth, accountability, and performance excellence.
- Own and manage digital marketing budgets, ensuring efficient allocation and measurable ROI.
- Establish clear KPIs, reporting cadence, and performance standards across all channels.
- Partner with creative, brand, retail, and e-commerce teams to ensure digital strategies align with overall business objectives.
- Present performance insights, forecasts, and strategic recommendations to senior leadership.
- Elevate digital marketing from tactical execution to scalable, long-term strategy.
Job Qualifications- Bachelor's degree in Marketing, Business, or related field (or equivalent experience).
- 6-9 years of experience in digital marketing, specifically with DTC or e-commerce brands.
- Demonstrated experience owning and leading overall digital marketing strategy for a DTC business, with measurable revenue impact.
Proven ability to manage and oversee:- Website growth and performance initiatives
- Paid media strategy and execution
- Conversion rate optimization (CRO) programs
- Email, SMS, and lifecycle marketing strategies
- SEO/GEO and organic growth performance
- Experience managing and developing a team of 3 or more direct reports.
- Experience owning and optimizing significant digital marketing budgets.
- Strong proficiency with analytics and reporting tools (Google Analytics, Meta Ads Manager, Klaviyo, etc.).
- Deep understanding of customer acquisition funnels, retention strategies, and performance forecasting.
- Strategic thinker with strong analytical and leadership skills.
- Excellent communication and cross-functional collaboration abilities.
Among the many benefits our team members enjoy are:
- Comprehensive medical, dental, and vision care
- 401k package with employer matching
- Paid Time Off
- Maternity/Paternity leave
- Full indoor basketball/volleyball court
- Fully equipped fitness center (cardio, weights, functional fitness area, lockers and showers, etc.)
- Yoga studio
- Meditation/Nap room
- And much more!
This is a fully in-office position at our HQ in Lehi, Utah. 
