Nexstar Broadcasting Group, Inc

Digital Executive Producer

Nexstar Broadcasting Group, Inc • $70K — $95K *
New York, NY 10025In-Person
Media
Less than 5 years of experience
3 weeks ago
Job Overview by Ladders

Qualifications

  • 2+ years in digital content and journalism
  • Strong writing skills, including headline creation
  • Ability to research, interview, and write original articles
  • Knowledge of SEO best practices and AP Style
  • Experience with Google Analytics, familiarity with Chartbeat is a plus
  • Proficient in MS Office; HTML and CSS experience preferred
  • Strong multitasking and decision-making capabilities

Responsibilities

  • Monitor various media and swiftly report breaking news
  • Craft compelling headlines to enhance audience engagement
  • Package content strategically to increase page views per visitor
  • Curate and promote interesting content for sustained audience interest
  • Utilize diverse storytelling methods, particularly video production
  • Analyze website traffic trends to inform content strategy
  • Collaborate effectively with newsroom staff and cross-promote content on air
  • Promote news content actively across social media channels

Benefits

  • Full-time position with a collaborative team environment
  • Opportunity to influence and shape local journalism
  • Engagement with cutting-edge digital media practices
  • Access to tools and resources for professional growth
  • Flexibility in schedule to accommodate news demands
Full Job Description
PIX11 is looking for a full-time Executive Producer, Digital. This role is responsible for managing the digital team, updating local website, curating high-performing content, crafting homepage layouts driven by data, and helping to report news -- everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.
  • Responsibilities:
  • Monitor all forms of media (print, TV, digital, blogs and social) and be quick to report breaking news stories and always on the hunt for exclusive and or trending content that will grow engagement and drive loyal, local traffic
  • Excellent at writing headlines that grow audience and engagement
  • Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making
  • Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation
  • Understand different ways to tell a story, particularly producing short videos and choosing great photos
  • Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience
  • Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and creating opportunities to market web content on broadcast
  • Promote and distribute news content on social media
  • Skill/ Experience Requirements
  • 2 years of experience in digital content and journalism
  • Capable of researching, interviewing, and writing original news articles
  • Clever headline writer that gets readers to click
  • Strong multi-tasking abilities
  • Organized, technical problem solver and quick decision maker
  • Knowledge of SEO best practices and AP Style
  • Enjoys working in teams and has excellent interpersonal skills
  • Ease with/ability to learn new technology independently and quickly
  • Strong communicator
  • Some schedule flexibility (nights, weekends)
  • Regularly meets measurements of success
  • Strong understanding of Google Analytics; Chartbeat experience a plus
  • Proficiency in MS Office; HTML, CSS and Photoshop experience a plus

About Nexstar Broadcasting Group, Inc

Nexstar Media Group, Inc. is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 199 television stations and related digital multicast signals reaching 116 markets or approximately 39% of all U.S. television households (reflecting the FCC’s UHF discount). Nexstar’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. Nexstar’s community portal websites offer additional hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content while creating new revenue opportunities. Nexstar also owns WGN America, a growing national general entertainment cable network and a 31.3% ownership stake in TV Food Network, a top tier cable asset. For more information please visit www.nexstar.tv.
Learn more about Nexstar Broadcasting Group, Inc
Size
11,160 employees
Market Cap
$6.5 billion
Industry
Media
Net Income
$811.4 million
Founded
2000
5 Year Trend
+33.3%
Revenue
$4.5 billion
NASDAQ
NXST
* Ladders Estimates

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