Strong writing skills, including headline creation
Ability to research, interview, and write original articles
Knowledge of SEO best practices and AP Style
Experience with Google Analytics, familiarity with Chartbeat is a plus
Proficient in MS Office; HTML and CSS experience preferred
Strong multitasking and decision-making capabilities
Responsibilities
Monitor various media and swiftly report breaking news
Craft compelling headlines to enhance audience engagement
Package content strategically to increase page views per visitor
Curate and promote interesting content for sustained audience interest
Utilize diverse storytelling methods, particularly video production
Analyze website traffic trends to inform content strategy
Collaborate effectively with newsroom staff and cross-promote content on air
Promote news content actively across social media channels
Benefits
Full-time position with a collaborative team environment
Opportunity to influence and shape local journalism
Engagement with cutting-edge digital media practices
Access to tools and resources for professional growth
Flexibility in schedule to accommodate news demands
Full Job Description
PIX11 is looking for a full-time Executive Producer, Digital. This role is responsible for managing the digital team, updating local website, curating high-performing content, crafting homepage layouts driven by data, and helping to report news -- everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.
Responsibilities:
Monitor all forms of media (print, TV, digital, blogs and social) and be quick to report breaking news stories and always on the hunt for exclusive and or trending content that will grow engagement and drive loyal, local traffic
Excellent at writing headlines that grow audience and engagement
Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making
Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation
Understand different ways to tell a story, particularly producing short videos and choosing great photos
Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience
Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and creating opportunities to market web content on broadcast
Promote and distribute news content on social media
Skill/ Experience Requirements
2 years of experience in digital content and journalism
Capable of researching, interviewing, and writing original news articles
Clever headline writer that gets readers to click
Strong multi-tasking abilities
Organized, technical problem solver and quick decision maker
Knowledge of SEO best practices and AP Style
Enjoys working in teams and has excellent interpersonal skills
Ease with/ability to learn new technology independently and quickly
Strong communicator
Some schedule flexibility (nights, weekends)
Regularly meets measurements of success
Strong understanding of Google Analytics; Chartbeat experience a plus
Proficiency in MS Office; HTML, CSS and Photoshop experience a plus
About Nexstar Broadcasting Group, Inc
Nexstar Media Group, Inc. is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 199 television stations and related digital multicast signals reaching 116 markets or approximately 39% of all U.S. television households (reflecting the FCC’s UHF discount). Nexstar’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. Nexstar’s community portal websites offer additional hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content while creating new revenue opportunities. Nexstar also owns WGN America, a growing national general entertainment cable network and a 31.3% ownership stake in TV Food Network, a top tier cable asset. For more information please visit www.nexstar.tv.
