Proven leadership in a digital news environment with people management experience.
Strong editorial judgment in high-pressure breaking news situations.
Experience driving audience growth through strategic content execution.
Deep understanding of SEO, analytics, and streaming platforms.
Proficient in video, streaming, and digital storytelling formats.
Ability to influence and lead cross-functional teams.
Strong communication skills to set expectations and ensure accountability.
Experience in fast-paced newsroom environments.
Responsibilities
Set the vision and standards for streaming performance.
Manage editorial oversight on all streaming content.
Develop innovative streaming strategies to expand WKRN+.
Collaborate with anchors, producers, and editors to meet tight deadlines.
Be a key voice in daily editorial decision-making alongside leadership.
Ensure accountability around content quality and metrics.
Identify team training needs in digital video and streaming.
Integrate digital video planning early in story conceptualization.
Enhance storytelling for effectiveness across platforms.
Ensure accountability for multiplatform content execution.
Benefits
Professional development opportunities to enhance skills and stay ahead in the industry.
Access to the latest technology and tools for digital journalism.
Supportive work environment fostering innovation and new ideas.
Collaboration with a talented and experienced team.
Opportunities for growth in an evolving digital landscape.
Full Job Description
WKRN News 2 is searching for a Digital Executive Producer who will lead the evolution of our newsroom into a fully integrated, multiplatform operation. We need a journalist who is always 3 steps ahead in technology. In this position, you will oversee all programming on our streaming channel, WKRN+. You will manage both live and pre-recorded shows and newscasts. You will brainstorm and implement new streaming plans and programming to serve our audiences. Successful applicants must have mastery of television and digital platforms while maintaining the highest level of journalistic integrity.
Core Responsibilities
Set the vision, standards, and daily expectations for streaming performance
Manage editorial oversight on all streaming programs
Develop new streaming strategies and shows to expand WKRN+
Work with anchors, producers, and editors to maintain strict deadlines
Serve as a key voice in daily editorial decision-making, alongside broadcast leadership
Create accountability around metrics, content quality, and editorial judgment
Identify gaps and actively train the team in digital video
Ensure digital video and streaming plans are present early in story conception, not just at the end
Push for stronger, smarter story framing that works across all platforms
Hold the newsroom accountable to multiplatform execution
Integrate Digital, Broadcast, and Streaming
Partner with newscast EPs, assignment editors, and producers to extend the life of every story
Create seamless workflows between linear, digital, and streaming
Ensure broadcast content is consistently optimized and repurposed for CTV
Drive the evolution towards vertical video
Eliminate gaps where content is left underutilized or audience opportunities are missed
Drive the Growth of streaming
Work in lockstep with the Executive Producers to build and grow WKRN+
Identify daily opportunities for live, near-live, and on-demand content on streaming
Support and strategize the promotion of WKRN+ across all platforms
Stay ahead of trends and ensure WKRN is competitive in emerging formats
Drive measurable growth in engagement, loyalty, and reach
Establish clear KPIs and ensure consistent performance against them
Basic Qualifications
Proven leadership in a digital news environment, with experience managing people and performance
Strong editorial judgment with the ability to lead in a breaking news environment
Track record of driving audience growth through content strategy and execution
Deep understanding of SEO, analytics, and streaming platforms
Experience working across video, streaming, and digital storytelling formats
Ability to influence across teams and lead without rigid organizational boundaries
Strong communicator who can set expectations and hold teams accountable
Comfortable operating in a fast-paced, evolving newsroom environment
Preferred Qualifications
Track record of digital and social media growth
At least 5 years of experience in both a broadcast and digital setting
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About Nexstar Broadcasting Group, Inc
Nexstar Media Group, Inc. is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 199 television stations and related digital multicast signals reaching 116 markets or approximately 39% of all U.S. television households (reflecting the FCC’s UHF discount). Nexstar’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. Nexstar’s community portal websites offer additional hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content while creating new revenue opportunities. Nexstar also owns WGN America, a growing national general entertainment cable network and a 31.3% ownership stake in TV Food Network, a top tier cable asset. For more information please visit www.nexstar.tv.
