Qualifications & Skills:
Required
Bachelor's degree in communications, marketing, digital media, business, information systems, or related field. 5+ years of experience working in digital communications, email marketing, CRM strategy, or digital marketing. Experience leading CRM and/or AMS strategy within a membership, nonprofit, healthcare, or similar organization. Experience leading email marketing and marketing automation initiatives.
Preferred
Master's degree in Communications, Marketing, Business Administration, or related field. Salesforce Administrator or Marketing Cloud certifications. Experience working within a membership association or nonprofit organization. Experience with Salesforce CRM and enterprise system integrations. Training or certification in artificial intelligence, digital analytics, project management, or marketing automation.
Duties & Responsibilities:
Digital Communication Strategy
• Develop and execute a comprehensive digital communications strategy aligned with organizational goals.
• Establish standards and best practices for digital communications across departments.
Email Marketing and Marketing Automation
• Lead the organization's email marketing strategy, including segmentation, personalization, automation, and campaign optimization.
• Develop automated communication journeys that support membership, advocacy, education, events, and other initiatives.
AI and Digital Innovation
• Identify and implement AI solutions that improve productivity, communications, and operational workflows.
• Further develop organizational best practices and governance for responsible AI usage.
Website Strategy and Digital Experience
• Lead the strategic direction of the association's public websites, microsites, and digital properties to ensure they support organizational goals and deliver an exceptional user experience.
• Oversee website architecture, navigation, and user experience (UX) to improve usability, accessibility, and engagement.
Other duties as assigned.
