Digital Content Strategist

Salary : $81,972.80 - $132,932.80 Annually
Location : 390 Robert St. N St. Paul, MN
Job Type: Full-Time
Job Number:
Division: Regional Administration
Department: Comm/Administration
Opening Date: 11/13/2026
Closing Date: 11/26/2026 11:59 PM Central

How your work would contribute to our organization and the Twin Cities region:

The Digital Content Strategist is a newly established role within the Digital Experience team, created to provide strategic ownership of all digital content across the organization's web presence. Working closely with the external website vendor during the pre-launch phase and taking full internal ownership post-launch, this individual plans, governs, and continuously improves the content experience for all digital audiences.

*Notes:

*This position offers a hybrid telework arrangement, combining remote and onsite work. The candidate must reside permanently in Minnesota or Wisconsin.
*This position may establish a six-month eligibility list for current and future openings.
What you would do in this job

• Supports governance of the Council's digital content strategy, including upholding the website's design principles and best practices, educating partners when governance violations occur, and evolving governance documentation over time.
• Collaborates with department Communications Consultants and the Digital Experience Manager to develop digital communications strategies across multiple platforms.
• Leads conversations with internal clients, end users, and stakeholders to determine how to develop content for a given digital property.
• Educates others on selecting the most accessible and useful vehicle for their content.
• Applies information architecture and site architecture best practices to content placement.
• Translates raw content inputs (copy, images, data) into digital content, utilizing web copywriting and digital storytelling best practices.
• Develop and maintain the Council's Web Style Guide for written content in collaboration with external vendors, the Digital Experience team, and other members of the communications department.
• Work closely with the Senior Digital Specialist and Digital Experience Manager to adhere to SEO/AEO/GEO best practices.
• Performs other duties as assigned to support the Digital Experience team and department objectives.

What education and experience are required for this job (minimum qualifications)

What education and experience are required for this job (minimum qualifications)
Any of the following combinations of experience in web content strategy or digital communications, or a related field, and completed education (degree field of study in Communications, Business, Journalism, or a closely related field):

• A high school diploma/GED with seven (7) years of experience.
• An associate degree with five (5) years of experience.
• A bachelor's degree or higher with three (3) years of experience.

What additional skills and experience would be helpful in this job (desired qualifications):

• Experience translating raw inputs (copy, images, data) into digital content strategy
• Experience leading conversations with internal clients, end users, and stakeholders to develop content strategy
• Experience working and collaborating in diverse, multicultural, and inclusive environments.

What knowledge, skills, and abilities you should have within the first six months on the job:

• Working knowledge of search engine optimization (SEO), answer engine optimization (AEO), and generative engine optimization (GEO) best practices.
• Working knowledge of basic HTML and CSS.
• Knowledge of web accessibility standards (WCAG 2.1 Level AA) and best practices.
• Knowledge of prototyping tools such as Figma.
• Knowledge of digital application and content management systems.
• Knowledge of digital experience best practices.
• Skill in content management systems (e.g., Umbraco, WordPress, Drupal, or similar platforms).
• Skilled in writing, editing, and proofreading with a plain-language communications focus.
• Skilled in web analytics tools (e.g., Google Analytics, Siteimprove, or other tools) and their application.
• Skilled in user research, search engine optimization analysis, and applying analytics to solve content problems.
• Ability to manage multiple projects and deadlines in a collaborative, fast-paced environment.
• Ability to handle sensitive or confidential information and situations and facilitate initial handling and processing in a timely manner, communicating with individuals at all levels of the organization.

What you can expect from us:

• We offer the opportunity to make a difference and positively influence the Twin Cities metropolitan area.
• We encourage our employees to develop their skills through on-site training and tuition reimbursement.
• We provide a competitive salary, excellent benefits, and a good work/life balance.

Additional information

Union/Grade: AFSCME / Grade G
FLSA: Exempt
Safety Sensitive: No

Work Environment:
Work is performed in a standard office setting

What steps the recruitment process involves:

1. We review your minimum qualifications.
2. We rate your education and experience.
3. We conduct a structured panel interview.
4. We conduct a selection interview.

Once you have successfully completed the steps above, then:

IMPORTANT: If you make a false statement or withhold information, you may be barred from job consideration.

We believe our employees are a key to our agency's success! In order to attract and retain high quality employees, the Council provides a highly competitive benefits package both in choice and coverage levels. Some highlights about our benefits are listed below:

• Guaranteed monthly retirement income through Minnesota State Retirement System pension fund
• Opportunity to save additional funds for retirement on a tax-deferred basis through a voluntary deferred compensation (457) plan
• Two or more medical plans from which to choose, with employer contribution towards premiums over 80%
• Dental insurance, life insurance and vision insurance

The following benefits are provided to all employees as part of working for the Council. You will have access to free:

• Well@Work clinic
• bus/rail pass valued at over $1200 per year
• parking at many job locations
• fitness centers at many job locations
• Employee Assistance Program
• extensive health and wellness programs and resources

01

Applicant Instructions: It is important that your application shows all relevant education and experience you possess. The supplemental questions listed below are to further evaluate your education and experience and to determine your eligibility for this position. Answer each question completely, and please do not type "see resume." Otherwise, your application will be considered incomplete, and you will not receive further consideration for this position. The experience you indicate in your responses should also be consistent with the Work History section of this application. If you attach a resume and/or cover letter to your application, it will be reviewed at the education and experience review step.I have read and understand the above instructions regarding my application and supplemental questions.

• Yes
• No

02

How did you first hear about this job opening?

• CareerForce Center
• Community Event/Organization
• Employee Referral
• Facebook
• Glassdoor
• Indeed
• Job Fair
• LinkedIn
• Metro Transit Bus Advertisement
• X (formerly known as Twitter)
• Website: governmentjobs.com
• Website: metrocouncil.org
• Website: metrotransit.org
• Website: minnesotajobnetwork.com
• Other

03

If you selected 'Other', please describe where you first heard about this job. If you selected 'Employee Referral' please enter the employee's first and last name, ID number (if known), and job title.Type N/A if not applicable.
04

Please select the option that best indicates your completed education and experience level.

• High school diploma/GED with at least seven (7) years of experience in web content strategy or digital communications, or a related field.
• Associate degree in Communications, Business, Journalism, or a closely related field, and at least five (5) years of experience in web content strategy or digital communications, or a related field.
• Bachelor's degree or higher in Communications, Business, Journalism, or a closely related field, and at least three (3) years of experience in web content strategy or digital communications, or a related field.
• None of the above

05

Select from the choices below those that you have experience with. Select any that apply.

• Experience translating raw inputs (copy, images, data) into digital content strategy
• Experience leading conversations with internal clients, end users, and stakeholders to develop content strategy
• None of the above

06

If you have experience translating raw inputs (copy, images, data) into digital content strategy, provide an example of how you use this experience. If you do not have this experience, write N/A.
07

If you have experience leading conversations with internal clients, end users, and stakeholders to develop content strategy, provide an example of how you have used this experience. If you do not have this experience, write N/A.
08

Share a brief example of working on a diverse or multicultural team. How did you ensure that different perspectives were heard and valued during the project?
09

The Metropolitan Council recognizes that Artificial Intelligence (AI) and generative tools are increasingly used in application processes. While the Council permits the use of AI to assist in the preparation of application materials, all applicants must certify the following statement:

• I affirm that all information provided in my application including any uploaded documentation is true and accurate. I further affirm that I have personally reviewed, verified, and approved all content, including any content generated with the assistance of AI. I will provide all interview responses directly and in real-time without unauthorized assistance. I will not use AI avatars, external assistance in answering including computer-generated suggestions, or any recording and transcription tools during the interview process unless I have received prior approval from Human Resources for a disability-related reasonable accommodation.

Required Question