Job Overview:Claybourne Co. is looking for a seasoned,
Digital Communications Manager to join our creative team in Perris, CA.
The Digital Communications Manager owns Claybourne Co's digital messaging strategy and execution across e-mail, web content and social operations - ensuring the right message reaches the right audience at the right moment.
Key responsibilities:E-mail and Lifecycle Communications (Primary Focus)Owns B2B and B2C e-mail communications including but not limited to:
- New product launches
- Merchandise releases
- Territory launches
- Brand and lifestyle newsletter
Organize, segment and maintain e-mail lists by audience, market and engagement
Develop e-mail list growth strategies and plans via all digital channels
Write and edit e-mail copy to ensure clarity, brand voice and effectiveness
Build and manage e-mail flows:- Welcome & On-boarding
- Launch sequences
- Back-in-stock notifications
- Event and merchandise follow-ups
Manage cadence, frequency and deliverability of best practices
Social Operations & Campaign PlanningPlan and manage digital content calendars aligned with:- Product launches
- New market expansions
- Merchandise drops and brand moments
Coordinate messaging across e-mail, web and social channels
Brief internal designers and video teams on content needs and timelines
Ensure message consistency across all digital touchpoints
Product Launch & Market Communications- Support product and market launches with clear communication plans
- Customize messaging by territory and audience
- Partner with sales, distribution and operations to align timing and availability
- Create internal launch briefs to keep teams aligned
Web Content DirectionOwn messaging and content direction for:- Homepage updates
- Product and collection pages
- Merchandise drops
- Campaign landing pages
Work with design and web teams to plan and execute updatesStrategy, Optimization & Coordination:- Monitor engagement metrics and optimize messaging over time
- Maintain Claybourne Co's digital voice and messaging standards
- Coordinate with external agencies handling paid media and SEO
- Ensure brand consistency across owned digital channels
MINIMUM QUALIFICATIONSCommunications Expertise:- 3-5+ years preferred in digital communications, lifecycle marketing or CRM-focused roles
- Proven experience owning e-mail marketing strategy and execution
- Strong copywriting skills with an editorial mindset
- Clear understanding of audience segmentation and message timing
- Highly organized, proactive and self-directed
- Strategic thinker who is also comfortable executing
- Ability to thrive in a fast-moving, regulated environment
Organizational Strengths:- Experience managing multiple campaigns, timelines and deliverables
- Comfortable working cross-functionality with creative, sales and operations teams
Tools & Fluency:- Hands-on experience with e-mail platforms (Klaviyo, etc.)
- Experience briefing designers and reviewing creative assets
- Familiarity with Web/CMS workflows (Squarespace, Shopify, etc.)
- Experience supporting merchandise or lifestyle brand drops is a plus but not required
- Experience managing external agencies is a plus but not required
- CPG/Apparel/Cannabis industry is a plus but not required
- SMS or text marketing experience is a plus but not required
- B2B communications experience (retail, wholesale or trade marketing), paid media, SEO strategy (not execution) is a plus but not required
Compensation and Benefits:- Pay Range: $80,000 - $90,000
- Benefits: Medical, Dental, Vision, 401K, Life Insurance, Bonus Program
- Schedule: Full-time, Monday - Friday
- Report to: VP Marketing / Creative Director
- Work Location: Perris, CA (non-remote)
Application Requirement:Along with your resume and cover letter, please include a link to your professional portfolio showcasing your best work. Your portfolio should highlight projects that demonstrate your skills in the specific area [e.g., digital communications].
