Bachelor's or Master's degree in Engineering, Business, or related field
5-10 years of Business Development experience
Proven experience selling complex systems in high-tech industries
Experience in building and executing go-to-market strategies
Excellent communication and negotiation skills
Strong analytical and strategic thinking abilities
Fluency in English and French mandatory
Responsibilities
Define and execute the go-to-market strategy for the C-UAS offering
Contribute to product positioning and competitive differentiation
Track market data and trends
Capture customer needs and refine strategy based on competitive analysis
Identify and manage strategic partnerships in defense and security
Establish trusted relationships with senior stakeholders
Lead end-to-end sales activities, from prospecting to contract negotiation
Collaborate with engineering and product teams to align customer needs with solutions
Benefits
Hybrid work arrangements
Industry-leading medical, dental, and vision insurance
Access to telemedicine services
RRSP program
Personal and sick days
Recreation room with games like pool and foosball
Full Job Description
Job Description
CS Group Canada offers a unique opportunity to join a dynamic and fast-growing organization operating at the forefront of aerospace, defense, and advanced technologies.
As part of our expansion, we are looking at fulfilling a senior Business Development role to lead the go-to-market strategy, business development, and strategic positioning of our innovative Counter-Unmanned Aerial Systems (C-UAS) solution across Canada.
This role is both strategic and hands-on, ideal for someone who wants to build and expand a new market while engaging with high-level stakeholders in defense, security, and government ecosystems.
Key Responsibilities
Go-to-Market & Product Strategy
Define and execute the go-to-market strategy for CS Group - Canada Counter-UAS offering
Contribute to product positioning, value proposition, and competitive differentiation
Track relevant market data, intelligence, and trends.
Capture customer needs and analyze competitive landscape to refine strategy.
Support pricing strategy and commercial models (direct sales, partnerships, integrators)
Strategic Partnerships & Ecosystem Development
Identify, develop, and manage strategic partnerships (OEMs, primes, system integrators, government stakeholders)
Build alliances to accelerate market access and product adoption
Represent CS Group - Canada in key defense and security ecosystems (Canada, NATO partners)
Customer Engagement & Thought Leadership
Establish and maintain trusted relationships with senior stakeholders and decision-makers
Act as a subject-matter ambassador for CS Group - Canada C-UAS capabilities
Represent the company at industry events, trade shows (e.g., CANSEC, DEFSEC), and strategic forums
Sales Execution
Lead end-to-end sales & business development activities including prospecting, pipeline generation, client engagement, proposal development, and contract negotiation
Identify and secure new business opportunities across defense, homeland security, critical infrastructure, and government agencies
Develop and manage a robust sales funnel aligned with revenue targets
Maintain accurate and up-to-date records in CRM tools and track sales KPIs.
Meet business growth targets set forth by the company.
Internal Collaboration
Work closely with engineering, product, and program teams to align customer needs with solution development
Support bid/no-bid decisions and contribute to winning proposals and RFP responses
Ensure alignment between business strategy and technical roadmap
Qualifications
Bachelor's or Master's degree in Engineering, Business, Marketing, or a related field
5-10 years of experience in Business Development
Proven experience in selling complex systems or solutions in hi-techs industries
Demonstrated experience in building and executing go-to-market strategies
Excellent communication, negotiation, and stakeholder management skills
Strong analytical and strategic thinking capabilities
Experience working with CRM tools and digital sales platforms
Fluency in English and French (mandatory)
Preferred / Nice-to-Have
Experience in Counter-UAS, radar, sensors, or electronic warfare
Business developing/selling experience in security, or defense, or aerospace, or mission-critical technologies.
Existing network within defense, public safety, or critical infrastructure sectors
Experience working with primes (e.g., Airbus, Thales, RTX, etc.) or government agencies
Familiarity with export control and regulatory environments (ITAR, CGP, etc.)
Additional Information
Please note that only selected candidates and Permanent Residents/Canadian Citizens will be contacted.
Job Types: Full-time, Permanent
Benefits:
Hybrid Work
Industry leading medical, dental, and vision Insurance
Access to a telemedicine service
RRSP program
Personal and sick days
Recreation room with pool table and foosball table
