Your RoleThe Deputy Director, Campaign Planning & Channels Management is a key member of the Communications leadership team and will work with colleagues across the foundation's nine global offices to develop integrated campaign strategies and implement digital channel strategies that drive the communications division's key goals. Reporting directly to the Director of Content and Campaigns, you will be responsible for leading campaign planning, digital channel strategy, audience engagement, and managing a team of campaign strategists and channel management experts. Key channels under your purview will include GatesFoundation.org, The Optimist newsletter, brand and leadership social media channels, creators, and paid media.
Success in this role looks like empowering a talented team so they can deliver their best work; fostering new approaches that can make impact against our goals; managing productive relationships across a highly matrixed and geographically dispersed organization; and helping more priority audiences trust the foundation and care about the issues we tackle.
What You'll DoCampaign Strategy & Planning:- Design and lead campaign strategies that support the foundation's brand and key initiatives, working closely with regional offices, advocacy and program colleagues and external partners to amplify impact and drive outcomes.
- Direct campaign strategists in the implementation of campaigns across offline and digital platforms, including proactive strategies to enhance the foundation's news relevance and manage risks to reputation.
- Partner with the Global Brand Experience team to develop creative briefs and content strategies that reflect audience insights, channel best practices, and historical performance data.
- Partner with the Analytics and Insights team as well as vendors to ensure rigor and accuracy in measurement, insights, and reporting.
Channel Strategy & Management- Develop and implement long-term digital channel strategy for audience engagement, acquisition, and retention across owned channels, including approach to global and regional digital channel expansion, and integration with global campaigns.
- Manage multi-tiered network of digital and social media channels, consistently engaging target audiences with meaningful content and delivering on key moments and campaigns, through an aligned content strategy and calendar.
- Lead audience development and engagement strategies for brand and leadership social media channels, GatesFoundation.org, the Optimist newsletter, creators, and paid media.
- Articulate how channel strategy drives engagement with key audiences, including developing and maintaining audience segment definitions and personas using audience research and digital channel metrics.
- Manage strategic acquisition model to scale and grow channels to new audiences, driving follower growth and audience reach within priority audience segments.
- Develop measurement frameworks with clear critical metrics and targets to evaluate ongoing channel health.
Team Leadership & Collaboration: - Effectively manage, lead and foster growth in an agile, inclusive, diverse, and successful team of campaign planning and channel management professionals.
- Manage the team budget and ensure all relevant agency partners are effective and cost efficient.
- Play an active role as a member of the Global Content & Campaigns Leadership team.
- Develop strong relationships with internal collaborators and external partners that support integrated efforts across teams and global offices.
- Collaborate closely with Global Brand Experience, Strategic Comms, Editorial, advocacy, program, and regional communications teams to develop integrated approaches that support strategic objectives.
Your Experience- Bachelor's or master's degree in communications, Marketing, Journalism, or related field with 10+ years of progressive professional experience in a similar leadership role, or equivalent combination of education and experience.
- Strong expertise in campaign planning, digital channel strategy, audience engagement, and content marketing. Deep knowledge of digital channel landscape, digital marketing trends, social media management, CRM and email marketing, web strategy, audience segmentation, and paid media.
- Excellent people management skills with demonstrated ability to recruit, develop, and lead diverse teams. Experience managing multiple projects simultaneously in dynamic, matrixed environments.
- Demonstrated excellent written and oral communication skills. Ability to offer creative solutions to complex problems and navigate effectively with internal and external partners.
- Experience working in nonprofit, public health, government, communications agency, or private sector organization strongly preferred. International experience and cultural proficiency a plus.
- Strong teammate with curiosity, excellent judgment, and passion for the foundation's mission.
- Ability to travel up to 15% domestic and internationally
Must have unrestricted work authorization in the country where this position is located. The Foundation does not provide immigration-related sponsorship for this role. This includes direct company sponsorship and any work authorization requiring a written submission or other immigration support from the company (eg: H-1B, O-1, L-1, E, OPT, STEM-OPT, CPT, TN, J-1, etc.).
The salary range for this role is $212,800 to $329,800 USD. We recognize high-wage market differences in Seattle and Washington D.C., where our offices are located. The range for this role in these locations is $234,000 to $362,800 USD. As a mission-driven organization, we strive to balance competitive pay with our mission. New hires salaries are typically between the range minimum and the salary range midpoint. Actual placement in the range will depend on a candidate's job-related skills, experience, and expertise, as evaluated during the interview process.
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