Job DescriptionJob SummaryAcrisure is seeking a Demand Generation Manager to develop and execute marketing campaigns that drive engagement, accelerate pipeline, and support revenue growth. This role is responsible for creating multi-channel campaigns end to end from audience insight and campaign strategy through activation, optimization, measurement and iteration.
As the lead demand generation marketer for an assigned portfolio, the Demand Generation Manager owns demand creation strategy across the buyer journey and partners closely with Product Marketing, Content, Digital, Performance Marketing, Revenue Operations, Sales Enablement, and Sales leaders to design and execute programs that generate demand and improve conversion rates.
This is a builder role. It combines analytical rigor with strong execution capabilities and serves as a key partner in forecasting, attribution, marketing technology optimization, and performance measurement. The ideal candidate understands how to reach and engage small business audiences, knows how to orchestrate multiple marketing channels around a customer journey, and is highly focused on translating marketing activity into measurable pipeline growth.
ResponsibilitiesDemand Generation Strategy & Planning
- Develop and execute demand generation strategies aligned to business goals, revenue targets, and growth priorities.
- Own demand generation plans from initial strategy and planning through to activation and optimization for an assigned portfolio and target audiences.
- Translate business objectives into clear campaign strategies, measurable marketing goals, and performance plans.
- Establish campaign processes, templates, operating rhythms, and best practices that enable demand generation programs to scale.
Funnel Management & Optimization
- Manage performance across the marketing funnel, identifying opportunities to improve conversion rates and accelerate pipeline progression.
- Partner with Revenue Operations and Sales to define funnel stages, service level agreements, and measurement frameworks.
- Continuously optimize buyer acquisition and conversion strategies.
Channel Optimization
- Lead digital demand generation efforts across paid, owned, and earned channels.
- Optimize channel mix and investment strategies based on performance and business impact.
- Evaluate and test new tactics, channels, and approaches to improve results.
Analytics, Attribution & Forecasting
- Establish performance benchmarks, reporting frameworks, and forecasting models.
- Analyze campaign and funnel performance to identify trends, risks, and opportunities.
- Partner with Revenue Operations to ensure accurate attribution, pipeline measurement, and revenue reporting.
- Deliver actionable insights and recommendations to marketing and business leadership.
Marketing Technology & Operations
- Act as a power user of marketing technology platforms and automation tools.
- Partner with Digital and Revenue Operations to improve data quality, campaign execution, lead management, and reporting.
- Identify opportunities to improve efficiency through automation and AI.
Cross-Functional Collaboration
- Partner closely with Product Marketing, Content, Integrated Marketing, Sales Enablement, Digital, and Revenue Operations.
- Ensure demand generation programs support go-to-market priorities and business outcomes.
Requirements- Proven experience building and scaling demand generation programs in B2B environments.
- Strong understanding of funnel management, performance marketing, attribution, and revenue measurement.
- Experience using marketing automation, CRM, analytics, and reporting platforms.
- Strong analytical and quantitative skills with the ability to translate data into action.
- Demonstrated success influencing pipeline and revenue outcomes.
- Experience leveraging AI tools to improve marketing performance and efficiency.
- Excellent collaboration and communication skills.
- Builder-mentality, comfortable navigating ambiguity, and able to adjust quickly and create structure where none exists.
Education and Experience- Bachelor's degree in Marketing, Business, Analytics, Communications, or a related field.
- 7+ years of experience in demand generation, growth marketing, digital marketing, revenue marketing, or related disciplines.
- Experience supporting complex B2B, fintech, SaaS, financial services, insurance, or technology organizations is preferred.
- Understanding of small business audiences and experience marketing products and services to small and midsized businesses is a plus, but not required.
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Pay Details:
The base compensation range for this position is $95,000 - $115,000. This range reflects Acrisure's good faith estimate at the time of this posting. Placement within the range will be based on a variety of factors, including but not limited to skills, experience, qualifications, location, and internal equity.
Candidates should be comfortable with an on-site presence to support collaboration, team leadership, and cross-functional partnership.Why Join Us:At Acrisure, we're building more than a business, we're building a community where people can grow, thrive, and make an impact. Our benefits are designed to support every dimension of your life, from your health and finances to your family and future.
Making a lasting impact on the communities it serves, Acrisure has pledged more than $22 million through its partnerships with Corewell Health Helen DeVos Children's Hospital in Grand Rapids, Michigan, UPMC Children's Hospital in Pittsburgh, Pennsylvania and Blythedale Children's Hospital in Valhalla, New York.
Employee BenefitsWe also offer our employees a comprehensive suite of benefits and perks, including:
- Physical Wellness: Comprehensive medical insurance, dental insurance, and vision insurance; life and disability insurance; fertility benefits; wellness resources; and paid sick time.
- Mental Wellness: Generous paid time off and holidays; Employee Assistance Program (EAP); and a complimentary Calm app subscription.
- Financial Wellness: Immediate vesting in a 401(k) plan; Health Savings Account (HSA) and Flexible Spending Account (FSA) options; commuter benefits; and employee discount programs.
- Family Care: Paid maternity leave and paid paternity leave (including for adoptive parents); legal plan options; and pet insurance coverage.
- ... and so much more!
This list is not exhaustive of all available benefits. Eligibility and waiting periods may apply to certain offerings. Benefits may vary based on subsidiary entity and geographic location.
