As our Demand Gen Lead, you'll build Runlayer's paid acquisition engine from zero. We run no paid today (all inbound is organic), but we have the budget, the deal sizes, and the pipeline pressure to make paid a real channel. You'll own paid ads, landing pages, SEO/AEO, and growth experimentation.
Why You'll Thrive Here- Impact: Build the paid acquisition motion from scratch for the enterprise platform to run AI faster & safely
- Excellence: Work alongside founders and a senior GTM team closing Fortune 500 deals through pure inbound
- Ownership: Own demand gen end-to-end, from channel strategy to landing pages to attribution
What You'll Do- Build and run paid acquisition across Google, LinkedIn, and other B2B channels
- Own landing page strategy and production for campaigns and paid traffic, including ABM
- Drive SEO and AEO (answer engine optimization) as AI search becomes a core lead source
- Run growth experiments across channels to find what scales
- Own attribution, analytics, and pipeline reporting for marketing-sourced leads
- Partner with PMM on campaign messaging and with sales on lead quality and handoff
- Support field marketing with digital amplification (conferences, partner campaigns, events)
What We're Looking For- 5+ years in demand gen or growth marketing at B2B SaaS, infra, or developer tools companies
- Proven track record building paid acquisition programs from scratch, ideally for high-ACV enterprise sales
- Strong paid ads chops across Google, LinkedIn, and emerging channels
- Data-driven. Comfortable with attribution models, funnel analysis, and pipeline reporting.
- Landing page and conversion optimization experience
- Understanding of SEO and AEO; experience with tools like Profound is a plus
- Comfortable running experiments fast and killing what doesn't work
Bonus Qualifications- Experience with high-ACV, technical enterprise sales motions (six figure deals, long sales cycles)
- AI-native, uses Claude
What We OfferWe provide a competitive package designed to attract and retain top talent who can work effectively with enterprise customers.
- Competitive salary and equity - compensation that reflects your expertise and customer-facing responsibilities.
- Paid time off - 4 weeks paid vacation, paid sick leave, and paid parental leave.
- Professional development - budget for conferences, courses, and certifications in AI, enterprise software, and customer success.
- Top-tier equipment - your choice of laptop and accessories to create your ideal work environment.
- Health benefits - comprehensive health, dental, and vision coverage.
- Customer interaction opportunities - work directly with innovative companies and see the immediate impact of your work.
Not quite the right fit? Reach out to with details about your experience and interests.
