5+ years in demand gen or growth marketing within B2B SaaS, infrastructure, or developer tools
Proven record of building paid acquisition programs from the ground up, specifically for high-ACV enterprise sales
Strong expertise in managing paid ads on platforms like Google and LinkedIn
Data-driven mindset, comfortable with various attribution models and pipeline reporting
Experience in landing page optimization and conversion strategies
Knowledge of SEO and AEO, familiarity with advanced tools like Profound is preferred
Ability to quickly experiment and optimize based on performance
Responsibilities
Build and manage paid acquisition strategies across Google and LinkedIn
Develop landing page tactics for campaigns and paid traffic, including ABM
Optimize SEO and AEO to leverage AI search as a key lead source
Conduct growth experiments across channels to identify scalable strategies
Manage attribution, analytics, and reporting on marketing-sourced leads
Collaborate with Product Marketing Managers on campaign messaging and sales teams regarding lead quality
Enhance field marketing through digital amplification for events and partnerships
Benefits
Competitive salary and equity offerings
4 weeks paid vacation along with sick leave and parental leave
Budget for professional development including conferences and certifications
Choice of top-tier equipment for an optimal work setup
Comprehensive health, dental, and vision insurance
Direct interaction with customers for tangible impact insights
Full Job Description
As our Demand Gen Lead, you'll build Runlayer's paid acquisition engine from zero. We run no paid today (all inbound is organic), but we have the budget, the deal sizes, and the pipeline pressure to make paid a real channel. You'll own paid ads, landing pages, SEO/AEO, and growth experimentation.
Why You'll Thrive Here
Impact: Build the paid acquisition motion from scratch for the enterprise platform to run AI faster & safely
Excellence: Work alongside founders and a senior GTM team closing Fortune 500 deals through pure inbound
Ownership: Own demand gen end-to-end, from channel strategy to landing pages to attribution
What You'll Do
Build and run paid acquisition across Google, LinkedIn, and other B2B channels
Own landing page strategy and production for campaigns and paid traffic, including ABM
Drive SEO and AEO (answer engine optimization) as AI search becomes a core lead source
Run growth experiments across channels to find what scales
Own attribution, analytics, and pipeline reporting for marketing-sourced leads
Partner with PMM on campaign messaging and with sales on lead quality and handoff
Support field marketing with digital amplification (conferences, partner campaigns, events)
What We're Looking For
5+ years in demand gen or growth marketing at B2B SaaS, infra, or developer tools companies
Proven track record building paid acquisition programs from scratch, ideally for high-ACV enterprise sales
Strong paid ads chops across Google, LinkedIn, and emerging channels
Data-driven. Comfortable with attribution models, funnel analysis, and pipeline reporting.
Landing page and conversion optimization experience
Understanding of SEO and AEO; experience with tools like Profound is a plus
Comfortable running experiments fast and killing what doesn't work
Bonus Qualifications
Experience with high-ACV, technical enterprise sales motions (six figure deals, long sales cycles)
AI-native, uses Claude
What We Offer
We provide a competitive package designed to attract and retain top talent who can work effectively with enterprise customers.
Competitive salary and equity - compensation that reflects your expertise and customer-facing responsibilities.
Paid time off - 4 weeks paid vacation, paid sick leave, and paid parental leave.
Professional development - budget for conferences, courses, and certifications in AI, enterprise software, and customer success.
Top-tier equipment - your choice of laptop and accessories to create your ideal work environment.
Health benefits - comprehensive health, dental, and vision coverage.
Customer interaction opportunities - work directly with innovative companies and see the immediate impact of your work.
Not quite the right fit? Reach out to with details about your experience and interests.
