Budget for professional development in AI, enterprise software, and customer success
Choice of top-tier equipment for an optimal work environment
Comprehensive health, dental, and vision coverage
Direct opportunities to interact with innovative companies and see the immediate impact of your efforts
Full Job Description
As our Demand Gen Lead, you'll build Runlayer's paid acquisition engine from zero. We run no paid today (all inbound is organic), but we have the budget, the deal sizes, and the pipeline pressure to make paid a real channel. You'll own paid ads, landing pages, SEO/AEO, and growth experimentation.
Why You'll Thrive Here
Impact: Build the paid acquisition motion from scratch for the enterprise platform to run AI faster & safely
Excellence: Work alongside founders and a senior GTM team closing Fortune 500 deals through pure inbound
Ownership: Own demand gen end-to-end, from channel strategy to landing pages to attribution
What You'll Do
Build and run paid acquisition across Google, LinkedIn, and other B2B channels
Own landing page strategy and production for campaigns and paid traffic, including ABM
Drive SEO and AEO (answer engine optimization) as AI search becomes a core lead source
Run growth experiments across channels to find what scales
Own attribution, analytics, and pipeline reporting for marketing-sourced leads
Partner with PMM on campaign messaging and with sales on lead quality and handoff
Support field marketing with digital amplification (conferences, partner campaigns, events)
What We're Looking For
5+ years in demand gen or growth marketing at B2B SaaS, infra, or developer tools companies
Proven track record building paid acquisition programs from scratch, ideally for high-ACV enterprise sales
Strong paid ads chops across Google, LinkedIn, and emerging channels
Data-driven. Comfortable with attribution models, funnel analysis, and pipeline reporting.
Landing page and conversion optimization experience
Understanding of SEO and AEO; experience with tools like Profound is a plus
Comfortable running experiments fast and killing what doesn't work
Bonus Qualifications
Experience with high-ACV, technical enterprise sales motions (six figure deals, long sales cycles)
AI-native, uses Claude
What We Offer
We provide a competitive package designed to attract and retain top talent who can work effectively with enterprise customers.
Competitive salary and equity - compensation that reflects your expertise and customer-facing responsibilities.
Paid time off - 4 weeks paid vacation, paid sick leave, and paid parental leave.
Professional development - budget for conferences, courses, and certifications in AI, enterprise software, and customer success.
Top-tier equipment - your choice of laptop and accessories to create your ideal work environment.
Health benefits - comprehensive health, dental, and vision coverage.
Customer interaction opportunities - work directly with innovative companies and see the immediate impact of your work.
Not quite the right fit? Reach out to with details about your experience and interests.
