Qualifications

• 5+ years in demand generation or growth marketing, specifically in B2B SaaS, infrastructure, or developer tools companies.
• Proven ability to create paid acquisition programs from the ground up for high-value enterprise sales.
• Strong experience with paid advertising on platforms like Google and LinkedIn, alongside emerging marketing channels.
• Data-driven mindset with comfort in attribution models, funnel analysis, and pipeline reporting.
• Experience in landing page creation and conversion optimization techniques.
• Familiarity with SEO and AEO principles, with knowledge of tools like Profound as a plus.
• Adaptable and quick to experiment, willing to abandon strategies that aren't effective.

Responsibilities

• Build and manage paid acquisition strategies across Google, LinkedIn, and other B2B platforms.
• Own the development and strategy of landing pages for campaigns and paid traffic, including account-based marketing.
• Drive SEO and AEO initiatives to capitalize on AI search as an important lead source.
• Conduct growth experiments to identify scalable marketing channels.
• Manage attribution, analytics, and reporting for leads originating from marketing efforts.
• Collaborate with Product Marketing Managers on campaign messaging and coordinate with sales teams regarding lead quality and handoff processes.
• Support field marketing initiatives by enhancing digital visibility for events, conferences, and partner campaigns.

Benefits

• Competitive salary and equity options to attract and retain top talent.
• Four weeks of paid time off, including sick leave and parental leave benefits.
• Budget for professional development, including conferences, courses, and certifications focused on AI and enterprise software.
• Provision of high-quality equipment tailored to create an effective work environment.
• Comprehensive health benefits, including medical, dental, and vision care.
• Opportunities for direct interaction with innovative companies, enhancing the impact of your contributions.