Hands-on programming skills in SQL, Python, R, etc.
Experienced in machine learning techniques and causal models.
Advanced presentation and communication skills.
Experience collaborating with non-technical teams.
Understanding of digital clean rooms and related strategies.
Certifications in Meta (Blueprint), SQL, Python, R are a plus.
Expert-level domain knowledge in business/industry.
Responsibilities
Partner with Planning & Investment teams for strategic Data Science support throughout the campaign lifecycle.
Build advanced ML models for audience clustering and segmentation.
Run descriptive and diagnostic analyses to measure campaign performance using analytics platforms.
Develop strategic analytical roadmaps for data-driven outcomes.
Manage projects effectively, meeting deadlines with a focus on executional excellence.
Leverage coding expertise to enhance process efficiencies.
Create and present compelling narratives from complex analytical results for diverse audiences.
Benefits
Opportunity to work in a pivotal role within a modern agency environment.
Integration with marketing science teams to drive client success.
Professional development through leading and training junior resources.
Access to a knowledge repository for continuous learning.
Collaborative work culture with a focus on data-driven decision making.
Full Job Description
Agency: UM
Job Function: Data and Analytics
Job Subfunction: Data Science and AI
Job Description:
The Data Science team is pivotal in the delivery of modern agency services. We are tightly integrated with marketing science teams to deliver on and exceed our clients' business goals.
Responsibilities
External facing responsibilities:
Partner with Planning & Investment teams to provide expert hands-on and well as strategic Data Science support across the entire campaign lifecycle.
Build advanced ML models to cluster and segment audiences, scale and deploy custom audiences across various platforms/ publishers
Run descriptive and diagnostic analyses to help measure campaign performance within clean rooms and/or other analytics platforms (e.g., Google ADH, Facebook advanced analytics, Amazon Marketing Cloud, etc.)
Help develop strategic analytical roadmaps to institutionalize data driven outcomes
Excellent project management skills with an ability to set and achieve goals, meet deadlines and act with a strong sense of urgency without compromising executional excellence
Leverage technical (coding) expertise to help bring about process efficiencies
Internal facing responsibilities:
Build and present decks that provide a compelling narrative to decode complex analytical results to technical and non-technical audiences
Help design and develop the DS practice knowledge repository and delegate tasks to junior resources to support vision
Lead and train direct reports and manage their career progression
Required Skills
Hands-on programming language skills (SQL, Python, R, etc)
Experienced in machine learning techniques, causal models, etc. to support the analysis of information
Advanced presentation and communication skills
Experience working with non-technical teams
Clear understanding of digital clean rooms, and their related concepts and strategy
Certifications in any of the following: Meta (Blueprint), SQL, Python, R (online)
Expert-level domain knowledge of business/industry
Education and Experience
A university degree in mathematics, computer science, statistics or related field, and 7-10 years of experience in informatics work in academia, advertising, management consulting, marketing or digital consulting
Knowledge of agency-side execution process is desirable, but not required
$130,000 - $160,000
Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.
About Harrison and Star
Harrison and Star is a healthcare advertising agency that provides marketing and advertising services to pharmaceutical and biotechnology companies. The company offers a range of services including brand strategy, creative development, digital marketing, and market research. Harrison and Star was founded in 1986 and is headquartered in New York, New York.
