Agency:
Omd

Job Function:
Data and Analytics

Job Subfunction:
Data Science and Analytics

Job Description:
As an Associate Director on the Marketing Science Measurement and Reporting team, you will develop actionable insights through quantitative analysis, innovative thinking, and industry knowledge to contribute to both tactical and strategic efforts. You will apply your analytical and technical expertise to evolve campaign deliverables that meet client business needs. This role requires managing both people and processes across multiple Marketing Science functions, reporting directly to the Global Director. We are looking for an emerging leader who is comfortable with media data and translating insights into progress against client marketing goals.

Areas of Responsibility:

Client Relationship Management: Present findings, insights, and methodological approaches to clients across a variety of presentation opportunities.
Team Operations: Connect across planning, strategy, investment, and technology teams to ensure a holistic understanding of data.
Audience Discovery and Strategy: Develop fluency in audience definition, creation, and strategy using multiple data sources.
Measurement and Reporting: Develop measurement strategies and frameworks, set benchmarks based on historical campaign data, oversee reporting, and surface actionable insights.
Data Strategy and Technology: Build advanced dashboards in visualization tools such as PowerBI and Tableau. Contribute to the Data and Technology Test and Learn roadmap, helping prioritize initiatives tied to business impact.
Thought Leadership: Draft POVs and internal thought leadership on emerging technologies, platforms, and data capabilities. Stay current on industry trends through ongoing research and training.

External-Facing Responsibilities:

Build a deep understanding of the client's strategic priorities, key initiatives, and competitive positioning.
Construct clear, compelling, and actionable narratives using sophisticated analytics techniques.
Participate in measurement plan development and execution, including marketing mix modeling and unified measurement approaches.
Ensure timely delivery of all scheduled and ad hoc deliverables.
Recommend and implement research to support consumer insight gathering and strategic planning.
Identify opportunities to continuously improve processes.
Lead, mentor, and develop analysts and managers
Present reports, POVs, and other materials to clients regularly, both remotely and in person.
Contribute to consumer segmentation and audience identification processes.
Design tests to measure the incremental impact of media on business outcomes.
Integrate technology initiatives into the broader learning agenda, ensuring insights ladder up to measurable business outcomes.

Desired Experience:

Experience partnering with mid-level and junior clients on key deliverables.
Prior management of teams of 1 or more Marketing Science staff, including Associate Manager and Senior Analyst levels.
Broad experience with behavioral data and syndicated research data sources, including 1st and 3rd party data solutions.
Solid understanding of offline and online channel KPIs across cross-channel analytics.
Application of statistical methods to data analysis, including marketing mix modeling.
Strong foundation in media strategy, budget setting, and channel selection.
Experience managing or applying advanced analytics and statistical methods using code.
Familiarity with AI/ML concepts and their application to marketing measurement.
Working knowledge of privacy regulations, signal loss challenges (cookie deprecation, ID graphs), and data compliance best practices.
Experience creating documentation and developing repeatable, scalable processes.

Desired Technical Skills:

Strong proficiency in MS Excel and PowerPoint/Keynote
Ad-serving and web analytics tools (DCM, DV360, IAS/Moat, Facebook Advanced Analytics, Google ADH, Google Analytics, Adobe, etc.)
Behavioral data sources (Acxiom, Experian, Clickstream, Location, IRI, LiveRamp)
Syndicated research tools (GfK, MRI, Simmons, Scarborough, IMS, Nielsen, comScore)
Cross-media brand lift research tools (Kantar, Lucid, etc.)
Data visualization tools: Power BI (preferred), Tableau, Datorama, Alteryx
Database design concepts and SQL

Requirements:

5 to 7+ years of experience, preferably in marketing analytics
Demonstrated knowledge in audience-based marketing and data-driven advertising
Strong analytical and critical thinking skills with the ability to clarify and resolve strategic and operational issues related to data
Proven leadership ability and strong client relationship experience
Excellent communication and presentation skills; ability to translate complex data findings into clear, compelling marketing strategies
Familiarity with current data privacy regulations and evolving identity solutions
Ability to train and coach colleagues across areas including analysis, project management, and business writing
Comfortable working in ambiguous situations
Ability to think logically and apply quantitative techniques to problems such as campaign analysis, optimization, data management, and predictive modeling
Bachelor's degree in math, economics, engineering, social sciences, finance, or business/marketing
Agency-side media campaign planning experience is a plusCalifornia: $70,000.00-$135,000.00

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us-we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice