Job LocationCHARLOTTE SALES OFFICE
Job DescriptionP&G is seeking an experienced and dynamic
Customer Team Marketing Director to lead the development and execution of customer-specific marketing strategies that drive user and household penetration growth.
This role will bring together deep consumer and shopper understanding, strong brand-building fundamentals, and customer insight to identify opportunities and translate them into breakthrough marketing activations. You will lead work from
insight to idea to go-to-market execution, connecting P&G's brand strategies with the unique needs and opportunities of the retailer across in-store and digital touchpoints.
The ideal candidate is a strong brand builder and strategic leader who thrives in a highly complex, matrixed environment. You will partner closely with category teams, customer teams, agencies, content creators, and other cross-functional partners to define what it takes to win with the retailer and deliver superior execution across the path to purchase.
Key ResponsibilitiesCustomer & Brand Activation Leadership- Develop, sell in, and execute enterprise and brand-specific activations that unlock incremental customer growth, translating insights into ideas and go-to-market plans across Build, Remind and Buy, in-store and digitally.
- Deliver superior brand communication and content that converts by providing clear Fit-to-Win guidance to category partners and strong briefs to agencies and content creators.
- Partner across categories to bring together brand strategies and customer opportunities into cohesive, high-impact marketing plans.
Fit-to-Win & Customer Strategy- Define and communicate the retailer Fit-to-Win across the Vectors of Superiority, providing clear strategic direction to category teams.
- Apply deep understanding of the retailer, shopper, consumer, and competitive landscape to identify opportunities and strengthen P&G's plans with the customer.
- Navigate a complex, matrixed organization to align stakeholders and translate strategy into action.
User & Household Penetration Growth- Design and deliver the user growth strategy to drive household penetration (HHP) growth across the total business and within individual segments.
- Translate consumer, shopper, and customer insights into actionable growth strategies and activation plans.
Media Leadership- Lead customer team media planning and the evaluation of Retail Media Network (RMN) proposals.
- Partner with category and media teams to ensure media investments support brand and customer objectives and deliver against the overall user growth strategy.
Stewardship & Execution- Ensure plans and execution operate within all applicable stewardship guidance.
- Drive strong executional discipline while effectively managing multiple priorities, partners, and stakeholders.
Job QualificationsWe are looking for a marketing leader with a strong combination of strategic thinking, brand-building expertise, and executional leadership.
Required skills and experience:- 5+ years of relevant experience
- Strong strategic leadership skills, particularly within highly complex and matrixed organizations
- Demonstrated ability to lead and make progress through ambiguity
- Strong brand-building experience, including taking work from insight and idea generation through activation and execution
- Experience managing agencies and/or external creative partners
- Strong collaboration and influencing skills, with the ability to align diverse stakeholders around a common strategy
- Ability to translate consumer, shopper, brand, and customer insights into compelling marketing plans
- Strong business judgment and commitment to disciplined stewardship
Why This RoleThis is an opportunity to shape how P&G brands show up with a key retail customer and connect brand strategy, customer insight, media, and activation to deliver sustainable growth. The Customer Team Marketing Director will play a critical role in defining how P&G wins with consumers and shoppers across both physical and digital retail environments.
At P&G, we believe that diverse experiences help build strong leaders. Mobility is a key component of many management careers, providing opportunities to grow through different assignments, locations, and business challenges. Candidates should be prepared to consider relocation opportunities throughout their career as business needs and development opportunities arise.
Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits. Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.
Job ScheduleFull time
Job NumberJob SegmentationExperienced Professionals
Starting Pay / Salary Range$159,800.00 - $199,700.00 / year
