At Sunrun, we are building a future where clean energy is the standard. As the Manager of Customer Marketing, you will work cross-functionally with Sales, Product, and Business Development teams to drive demand and increase lifetime customer value. You will be a subject matter authority focused on driving nurture and engagement strategies through creative, human-centered solutions that turn homeowners into lifelong clean energy advocates.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Campaign Architecture & Content Strategy

• Multi-Channel Execution: Lead the strategy and implementation for customer touchpoints across Email, SMS, and Push Notifications.

• Workflow Development: Conceptualize and build new automated workflows for every stage of the customer experience, from initial lead through post-installation engagement.

• Content Collaboration: Partner with the broader marketing team to develop customer-facing content and social media strategies that reinforce Sunrun’s brand identity.

Lifecycle Optimization & Innovation

• Customer Journey Mapping: Implement innovative customer journeys and data-driven functionalities to improve user experience and activation rates.

• Testing Roadmap: Maintain a rigorous roadmap for A/B testing and optimization of all digital touchpoints, reporting results and actionable insights to the executive team.

• Industry Leadership: Stay updated on standard methodologies in lifecycle marketing and new technologies to continuously increase the sophistication of Sunrun's nurture programs.

Analytics & Reporting

• Engagement Analysis: Lead the reporting on customer behavior, including app usage, email engagement, and web site activity.

• KPI Management: Track key performance indicators such as NPS/CSAT improvement, referral volume, and post-activation revenue generation.

• Segmentation Modeling: Build sophisticated segmentation and targeting models to ensure the right content reaches the right customer at the right time.

• Experience: 4+ years of related experience in CRM, database marketing, or loyalty marketing.

• Education: Bachelor’s degree in Marketing, Communications, or a related field preferred.

• Technical Proficiency: Deep knowledge of CRM databases and Marketing Automation Systems (e.g., Salesforce, Marketo).

• Analytical Skills: Mastery in extracting qualitative and quantitative insights from data to drive business recommendations.

• Communication: Excellent interpersonal and presentation skills, with the ability to build consensus among cross-functional partners

• Operational Tech Proficiency: Ability to perform standard office duties, including prolonged periods of sitting/standing at a desk and working on a computer.

• Communication: Exceptional verbal and written communication skills; ability to present to executive-level builder partners.

Recruiter:

Please note that the compensation information is made in good faith for this position only.  It assumes that the successful candidate will be located in markets within the United States that warrant the compensation.  Please speak with your recruiter to learn more.

Starting salary/wage for this opportunity:

Compensation decisions will not be based on a candidate's salary history. You can learn more here.

This job description outlines the primary responsibilities, some essential job functions, and qualifications for the role. It may not include all essential functions, tasks, or requirements.