5+ years in customer marketing, case studies, or advocacy content in B2B tech or similar storytelling roles
Strong relationship-building skills across various organizational levels
Exceptional written and verbal communication abilities
Proficient with AI-assisted tools and CRM systems like Salesforce
Strategic thinker with patience in nurturing customer relationships
Focused storyteller with a knack for prioritizing impactful narratives
Energetic team player in a fast-paced environment
Responsibilities
Create and share high-quality customer case studies and testimonials
Build and maintain relationships with key customers for storytelling
Identify and invite customer speakers for events and webinars
Connect customers with PR and social media opportunities
Maintain a detailed record of customer interactions and stories
Support metrics and reporting for customer marketing impact
Ensure proper recognition and appreciation for customers sharing their stories
Benefits
Comprehensive medical, dental, and vision insurance for employees and dependents
Generous time off and parental leave policies
Annual company offsite and modern office locations in major cities
High-quality equipment provided for optimal work conditions
Employer-sponsored 401(k) plan for retirement savings
Full Job Description
The Customer Marketing Manager is a storyteller and relationship-builder, at the heart of Pigment's Marketing team, reporting to the Head of Community & Customer Marketing. You will turn real customer outcomes into the case studies, speakers, and proof points that celebrate what our customers have achieved with Pigment, working closely with our Customer Community efforts to bring those relationships to life - built on genuine partnership and mutual trust, never on transactional asks.
What You will do:
This is an individual-contributor role at the center of a small, fast-moving team - high in ownership and cross-functional influence.
Customer Storytelling & Evidence: Partner with Pigment's customers and internal teams to identify, create, guide through approvals, and share high-fidelity case studies, testimonials, and video stories - a core way we celebrate and showcase our customers' success across Sales and Marketing.
Flagship Partnerships: Nurture relationships with strategically important customers, building the trust and internal alignment it takes to earn the honor of telling their story publicly
Public Speaking Alignment: Identify and invite customer speakers for events and webinars, matching the right customer voice to the right stage
External Visibility: Connect enthusiastic customers with opportunities for PR and social amplification, analyst surveys, and peer review sites (e.g. G2) - and, where relevant, help cultivate Pigment's presence within extended communities (finance professionals, AI/data practitioners) beyond our customer base, surfacing new stories and voices along the way
Systems of Record: Keep a thoughtful, living record of who we've worked with and how - so customers aren't over-approached twice for the same ask, and every relationship is handled with the care and memory it deserves - including managing the internal AI tools that help surface the right customer story to our sales teams just when they need it most
Metrics & Reporting: Support customer marketing metrics and reporting, translating story output into a clear read on reach and impact for internal stakeholders
Customer Recognition: Make sure every customer who shares their story is properly thanked and celebrated - through visibility for their own brand and team, invitations to exclusive Pigment moments, and public recognition that reflects genuinely well on them
Sales Reference Ownership**: Help drive the sales reference process - fulfilling requests thoughtfully, keeping Salesforce and other tools running smoothly for self-service, and making sure every customer who says yes is matched to the right opportunity, recognized for their time, and not over-asked
Who You Are:
Experience in customer marketing, case studies, or advocacy content within B2B tech - or comparable storytelling experience in PR, comms, or content marketing - with a track record of turning genuine relationships into public celebrations of success
Incredible relationship skills - a natural connector of people and details, equally comfortable in a CSM's inbox, a VP's calendar, and a customer's legal/comms review
Exceptional written and verbal communication, with the judgment to hold a conversation at any level, from end users to C-suite
Tool-savvy and genuinely interested in scaling your own workflow with AI-assisted tools (Claude, Notion, Deeto, Salesforce, and similar)
Patient and strategic - able to nurture a meaningful relationship with an important customer over time, and know when to pause and protect that relationship above all else
A focused storyteller with a strong point of view on what makes a story land, and the discipline to prioritize the few stories that matter most
A great team member who brings energy to a small, fast-moving function and treats every customer interaction as a chance to build trust and celebrate what they've accomplished
How You'll Work Across The Org:
Partner with Sales: Align existing customers with the opportunities teams are working through via 1:1 and 1:many reference discussions, while supplying the public stories, internal-only proof points, and customer voice they need at the right stage of a sales conversation. Flag when it's time to nurture new advocates.
Partner with CX: Work with Customer Success as trusted partners and scouts - building a warm relationship with the right advocate before any conversation about sharing their story
Partner with Customer Community: You'll sit alongside the Community team, so customer stories and community moments naturally reinforce each other, giving customers more ways to connect with Pigment and with each other.
Partner with Corporate Comms, PR & Analyst Relations: Nurture a community of customers ready for media moments, analyst surveys, and peer review campaigns, so we're never relying on a single personal contact
Partner with Product: Feed customer story themes and roadmap-relevant feedback back to Product, and cultivate advocate relationships aligned to where the roadmap is heading
What we offer:
Extensive benefits, including medical, dental, & vision insurance coverage for you & your loved ones
We encourage you to take the time you need. When you work hard, we know you also need to rest, which is why we offer generous time off and parental leave policies
Along with one company offsite every year, we have brand new offices at the heart of major cities including New York, San Francisco, Toronto, Paris, and London
High-end equipment (based on stock/availability) to do your work in the best conditions.
Employer-sponsored 401(k), enabling you to prepare for retirement.
