8+ years in data architecture or customer data strategy, focusing on marketing and customer data.
Hands-on experience with Salesforce Data 360 or similar enterprise CDPs like Adobe Real-Time CDP.
Strong understanding of identity resolution and household modeling.
Advanced SQL skills, with familiarity in Python and cloud platforms like Snowflake.
Experience in designing data ingestion pipelines and quality frameworks.
Knowledge of consent, privacy, and data governance in large enterprises.
Excellent documentation skills for explaining complex data concepts to marketing teams.
Responsibilities
Own the customer data architecture from the enterprise platform into Salesforce Data 360 and Marketing Cloud.
Define identity and match logic for customer and household relationships.
Lead the data model strategy in Data 360.
Define audience eligibility and segmentation rules for programs.
Design the activation architecture balancing capability and platform consumption.
Identify and resolve data quality issues from conflicting sources.
Coordinate with third-party data partners for data hygiene and verification.
Benefits
Collaborative work environment with cross-functional teams.
Opportunity for occasional travel for in-person collaboration.
Support for professional development and certifications.
Engagement with cutting-edge data technologies and strategies.
Full Job Description
The Customer Data Architect leads the data foundation behind the program: data strategy, architecture, identity and audiences. This role defines how customer, household and vehicle data flows into Salesforce Data 360, how customers are recognized and resolved, and which audiences are eligible for each program, so every journey runs on trusted, governed data.
Responsibilities
Own the customer data architecture from the enterprise customer data platform into Salesforce Data 360 and Marketing Cloud, including ingestion, mapping, refresh cadence and data quality rules.
Define identity and match logic, including owner and customer resolution, household and vehicle relationships, and golden record rules.
Lead the data model and data model object (DMO) strategy in Data 360.
Define audience eligibility, segmentation, suppression and consent rules for all programs.
Design the activation architecture: what is prepared in the enterprise data layer and what is activated in Data 360, balancing capability and platform consumption.
Identify and resolve data quality issues, including conflicting sources overriding trusted records.
Coordinate third-party data partners for data hygiene, address standardization and ownership verification.
Maintain data processing instructions, data dictionaries and source-to-target documentation.
Partner with client data, privacy and security teams on governance, consent and data agreements.
Define measurement data foundations, including KPI definitions and the datasets needed for reporting and attribution.
Partner with the Salesforce Solution Architect, journey and operations teams on audience and data requirements.
Requirements
8+ years in data architecture, customer data strategy or enterprise data engineering, with a focus on marketing and customer data.
Hands-on experience with Salesforce Data 360 or another enterprise CDP such as Adobe Real-Time CDP, Tealium, Segment or Treasure Data.
Strong understanding of identity resolution, profile unification and household or relationship modeling.
Advanced SQL, plus familiarity with Python and cloud data platforms such as Snowflake, Databricks or BigQuery.
Experience designing data ingestion pipelines and data quality frameworks.
Working knowledge of consent, privacy and data governance in large enterprise environments.
Excellent documentation skills and the ability to explain complex data concepts to marketing stakeholders.
Preferred Qualifications
Salesforce Data Cloud Consultant certification.
Automotive, OEM or dealer-network experience, including vehicle ownership, VIN relationships, registration, DMS and dealer data.
Experience working with third-party data providers for hygiene, identity and enrichment.
Experience with zero-copy or data federation patterns between cloud warehouses and Data 360.
Background in MarTech consulting or agency delivery.
Work Environment
This role supports an enterprise CRM program on the Salesforce platform.
The role requires close coordination with client marketing, technology and data teams; occasional travel or on-site presence may be required.
Southern California preferred, in the San Diego or Los Angeles area, to support in-person collaboration with client and partner teams.
GTX Solutions has team members across the United States.
$155,000 - $190,000 a year
Final compensation will be determined based on total related experience related to the role as well as geography.
