Job DescriptionIFS Copperleaf helps some of the world's largest organizations make better strategic decisions. Our AI-powered decision analytics software enables clients to optimize investment planning and asset management, aligning decisions with corporate strategy to deliver the highest value. At IFS Copperleaf, we're collaborative, customer-focused, and passionate about creating solutions that have a real-world impact.
* Candidates based in East Coast time zone preferred
The Customer & Community Marketing Manager is responsible for developing and executing programs that strengthen IFS Copperleaf's relationships with customers through best in class advocacy, expansion and retention programs while cultivating a thriving, engaged community.
This role sits at the intersection of customer success,, and community engagement, with a strong focus on install base growth through upsell and cross-sell initiatives.
You'll champion customer and partner advocacy, manage community initiatives, and bring to life real-world stories that demonstrate the value of IFS Copperleaf's asset investment and capital planning platform.
Key Responsibilities
1. Customer and Community Strategy
- Build and manage a structured customer and community advocacy program that amplifies success stories, proof points, and shared outcomes.
- Establish a clear framework to capture customer insights and success stories, creating a continuous feedback loop with Product Marketing, Campaign, and Field teams to inform messaging, content, and go-to-market strategy.
- Develop and execute initiatives that deepen relationships with customers and key collaborators across the IFS Copperleaf ecosystem.
- Partner closely with Customer Success, Product Marketing, and Sales teams to identify engagement opportunities that drive pipeline growth, adoption, and advocacy.
2. Go-to-Market Campaigns and Content
- Plan and deliver integrated campaigns that elevate customer success, highlight ecosystem collaboration, and accelerate install-base expansion.
- Create co-developed content and assets - including case studies, success stories, videos, and solution spotlights - that demonstrate the shared value of IFS Copperleaf solutions.
- Collaborate with regional and field marketing teams to localize and activate community-led initiatives globally, ensuring consistency of storytelling and alignment with customer engagement objectives.
3. Performance and Reporting
- Define and track KPIs to measure the effectiveness of customer and ecosystem marketing activities - including pipeline contribution, engagement levels, and advocacy metrics.
- Report regularly on program performance and insights to marketing and sales leadership, providing recommendations to optimize strategy and investment.
- Leverage best-in-class AI tools and marketing technologies to analyse performance, personalise engagement and scale impact - supported by dedicated analytics, operations, and digital teams.
digital teams.
Qualifications- 5+ years of experience in B2B marketing, preferably in enterprise software, SaaS, or asset management industries.
- Proven track record in customer marketing having built and led the execution of advocacy, expansion, retention and community programs that have driven impact.
- Strong understanding of enterprise buyer journeys and go-to-market motions in complex, enterprise sales cycles.
- Excellent communication, collaboration, and stakeholder management skills.
- Experience managing multiple projects across regions and functions.
- Comfortable working in a global, matrixed organization.
Preferred Skills
- Experience working with IFS or similar enterprise software ecosystems.
- Familiarity with energy, utilities, transportation, or infrastructure sectors.
- Expertise in content development, ABM, and digital campaign management.
- Proficiency with CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo).
Additional InformationAdditional Information
- Salary Range: $105,000-$120,000 plus 10% bonus potential
- Flexible paid time off, including sick and holiday
- Medical, dental, & vision insurance
- 401K with Company contribution
- Flexible spending accounts
- Life insurance and disability benefits
- Tuition assistance
- Community involvement and volunteering events
We believe that coming together as a community, in person
We believe that coming together as a community, in person, is important for innovation, connection and fostering a sense of belonging. Our roles have the right balance of remote and in-office working to enable flexibility for managing your life along with ensuring a real connection with your colleagues and the broader IFS community.
