Who You Will Work With:As the Lead, CRM and Sales Enablement, you will serve as a strategic architect and trusted advisor within the Client Strategy team, driving the enterprise CRM strategy, governance, and operating model to enable commercial excellence across the organization. You will own the end-to-end Salesforce CRM strategy by developing and executing a long-term roadmap, overseeing platform governance, and ensuring seamless integration with sales enablement tools.
This role is ideal for a seasoned professional who can lead enterprise change management initiatives, drive cross-functional collaboration, and engage senior leadership to align CRM capabilities with business objectives. You will be accountable for managing intake and prioritization of CRM enhancements, embedding customer insights into sales processes, and championing user adoption through targeted enablement strategies. In addition to leading the CRM strategy and roadmap, this role will provide hands-on Salesforce configuration and development support, directly delivering lower-complexity enhancements and working with technical partners on more complex builds and integrations.
What You Will Do: - CRM Strategy & Ownership: Serve as the business owner for Salesforce CRM and related sales enablement platforms, leading the roadmap, governance and continuous optimization. Use CRM data and insights to inform business decisions and identify, implement and scale AI capabilities that improve productivity, automation and commercial effectiveness.
- Architecture, Integration & Performance: Lead the evolution of enterprise CRM capabilities across the sales lifecycle, ensuring alignment to business strategy, data governance and risk requirements. Translate business requirements into scalable Salesforce solutions, completing low-complexity configuration and development across workflows, flows, permissions, reporting and other platform enhancements. Partner with Technology and external developers on complex customizations, integrations and architecture decisions.
- User Adoption & Change Management: Drive adoption of CRM and sales enablement tools through targeted training, communications and playbooks. Monitor usage and data quality to identify opportunities for improvement.
- Governance & Prioritization: Own intake and prioritization of CRM investments and enhancements, balancing business impact, risk and capacity. Maintain a hands-on role in solution design, configuration, testing and delivery.
- Cross-functional Collaboration: Partner with Technology, Product, FP&A, Legal and Sales to align CRM capabilities, integrations and enhancements with commercial priorities and the long-term roadmap.
- Executive Engagement & Commercial Enablement: Advise senior leaders on CRM investments, capabilities and adoption priorities that support revenue growth, client outcomes and operational effectiveness.
What You Bring: - 12+ years of progressive experience in Salesforce CRM strategy, administration, and commercial enablement, with deep expertise in Salesforce Sales Cloud / Agentforce for Sales.
- Minimum 2 years in a leadership role with accountability for CRM platform strategy, governance, and roadmap delivery within a complex, enterprise environment.
- Salesforce certifications preferred (e.g., Platform Administrator, Platform Developer I/II, Platform Foundations, CRM Analytics/Einstein, or equivalent), paired with proven expertise in platform governance, configuration, customization, and optimization.
- Proven track record leading CRM implementations and driving adoption that delivers measurable business impact, supported by strong analysis and process design skills.
- Advanced in CRM analytics, reporting, and insights, with the ability to turn data into clear, strategic recommendations.
- Skilled collaborator and influencer with experience managing cross-functional teams, executives, and external vendors.
- Experience within the payments and financial services industry is a strong asset, bringing contextual understanding of sales cycles, client dynamics, and industry best practices.
- Must be eligible to work for Interac Corp. in Canada in a full-time capacity.
What We're Offering: The hiring range for this position is $107,000 - $143,000, and you will also be eligible for our short-term incentive plan. The exact amount will depend on factors such as skills, experience, and job-related knowledge, but Interac's commitment goes beyond compensation. Our Total Rewards package is designed to support your well-being and future, and includes:
- Generous vacation and wellness days to help you recharge
- Comprehensive employer-paid benefits coverage for peace of mind
- Market-leading employer-funded RRSP program to invest in your future
- Flexible hybrid work model for better work-life balance
- Access to a free and confidential 24/7 employee & family assistance program to offer support for you and your immediate family
- Pregnancy and parental leave top-up to support growing families
- Charitable donation matching with United Way to amplify your impact
Additional Pre-Employment Requirements:To ensure the integrity of our organization, successful candidates will be required to complete background checks, which may include, Canadian Criminal Credit Check, Canadian ID Cross-Check, Public Safety Verification, 5-year Employment Verification, Education Verification, Credit Check, and Social Media Check.
