As
CRM Marketing Manager, you will design and build our full lifecycle marketing infrastructure from the ground up, across email, SMS, segmentation, journeys, and triggers. This is not a role where you inherit a finished system. It is an opportunity to build one that feels as premium as the brand it represents.
Reports to the Vice President of Marketing
Full-Time Exempt
$115,000 - $125,000
This position is based at our Corporate Office in Newport Beach, California, and reports to the Vice President of Marketing. Occasional national travel is required for training and meetings. A valid driver's license with a clean driving record, proof of insurability, and authorization to work in the United States are required.
Full-Time Employee Company Benefits- Medical
- Dental Low and Vision paid 100% by employer
- $25,000.00 Basic Employee Life/AD&D Insurance for individual employees
- Short- & Long-Term Disability Insurance (for those in states where it is not offered) for individual employees
- Employee Assistance Program
- Estate Planning Assistance: Will Prep, Living Trust, Healthcare Directives, Power of Attorney
- Identity Theft Assistance Services
- Travel Assistance through Mutual of Omaha
- COVID19 Resources (telehealth, mental health benefits and testing)
- Pharmacy Discount Programs through CVS & Good RX
- Health Support Programs for Maternity, Gym & Health Coaching, Natural Products & Services
- 401(k) Retirement Program
- 2 Weeks accrued Vacation with cash out program after 1st year
- Generous Sick and Safe accrued time off program
- Paid Holidays
- Paid Birthday off
- Cell Phone Pay of $40.00 a Month for hourly employees
- $1,000.00 Referral Bonus Program for hourly employees
- Employee Discounts for Auto Rentals (Friends & Family)
- Employee Wholesale Auto Purchase Program
- Perks[redacted] Program Member Ship - thousands of discounts for just about everything! Food & Grocery, Fuel, Apparel Taxes, Travel, Electronics, Auto, Movie, and Entertainment (Theater, Theme Parks, Adventures)
- Access to a full library of hundreds of online professional career training; from sales to software and nearly every-thing in between
Ready to build something extraordinary? Apply today!
Responsibilities What You Will Do- Design, build, and manage end-to-end CRM, email, and SMS marketing programs
- Build foundational CRM infrastructure from the ground up, including segmentation frameworks, customer journeys, and lifecycle triggers
- Create lifecycle communications across email and SMS, including transactional, triggered, behavioral, and dynamic messaging
- Develop campaigns that support branding, partnerships, events, and performance marketing
- Optimize performance continuously through A/B testing, analytics, and conversion tracking
- Partner with creative, partnerships, product, data, and operations teams to align CRM with broader marketing goals
- Build reporting frameworks that grow retention, repeat bookings, and Guest lifetime value
Skills & Qualifications What We Are Looking For- Four or more years in CRM management, lifecycle marketing, email marketing, or marketing automation at a national brand
- Four or more years building CRM strategies for premium, high-touch service within a luxury, hospitality, travel, or lifestyle brand
- Two or more years in CRM integration, data infrastructure, or marketing analytics
- Strong working knowledge of HubSpot CRM and marketing automation, including workflows, segmentation, and campaign management
- A data-oriented mindset with command of segmentation, personalization, and lifecycle strategy
- An understanding of how high-net-worth and ultra-high-net-worth Guests think, behave, and expect to be served
- Excellent written and verbal communication, with strong presentation skills
Preferred qualifications: Six or more years in CRM and lifecycle marketing, five or more years building full lifecycle programs for a national luxury brand, experience designing transactional, triggered, and behavioral programs across email and SMS, and a bachelor's degree in business, marketing, or a related field. A high school diploma or equivalent is required.
What We Value- Self-starters who take ownership and can build systems without extensive oversight.
- Marketers who combine analytical thinking with strong creative and customer intuition.
- Individuals who are comfortable building scalable marketing infrastructure from the ground up.
- Professionals who understand how thoughtful communication can elevate the customer experience for a luxury brand.
