6+ years in CRM, lifecycle, or retention marketing with ownership of multiple channels.
Proven track record of growing channel audiences and engagement.
Experience building integrated campaign calendars across multiple partners.
Hands-on experience with CRM platforms like Braze, SessionM, or Hightouch.
Strong analytical skills including SQL or BI tools, and experiment design.
Responsibilities
Own the strategy and growth plan for each owned channel, defining roles and success metrics.
Connect channel investment to business outcomes and recommend adjustments based on data.
Refine CRM offer strategy to improve customer journeys and maximize ROI.
Develop audience segmentation strategies and a personalization roadmap.
Lead CRM campaign planning in collaboration with cross-functional teams.
Build and maintain the operating system for campaign workflows and quality assurance.
Increase campaign velocity and quality while leveraging automation and AI.
Benefits
Three different medical plans to suit your needs.
Dental and Vision insurance.
Flexible PTO plan.
401k program.
Employee HSA and FSA.
Complimentary greens.
Opportunities for personal and professional development.
Collaborative team environment with strong core values.
Full Job Description
CRM Manager (Comms, Offers & Lifecycle)
The CRM Manager for Comms, Offers, & Lifecycle sits on the Loyalty & CRM team. This role owns the growth, planning, and operations of sweetgreen's owned channels (email, push, SMS, and in-app). They set the growth strategy for each channel, translate the marketing calendar into an integrated comms and offer plan, and build the operating system that lets the team deliver high-quality campaigns at speed. Operating with a high degree of autonomy, this person sets channel OKRs, reads engagement, retention, and revenue signals together, and brings recommendations forward without waiting for direction, partnering closely with Brand, Creative, Product, Finance, Data, and Ops to grow customer frequency, retention, and revenue.
You will:
Own the strategy, OKRs, and growth plan for each owned channel: define channel roles and guardrails, expand audience reach, connect channel investment to business outcomes and incremental impact, and define success metrics.
Connect channel investment to business outcomes, recommend where to invest or pull back based on incremental impact, and build the case for new capabilities, tools, or vendors when the data supports it.
Connect channel investment to business outcomes; build weekly channel contribution targets as well as measurement and reporting capabilities.
Refine CRM offer strategy and lifecycle programs to orchestrate more effective journeys, improve CAV year over year, and maximize ROI on every discount dollar.
Develop audience and segmentation strategies and a CRM personalization roadmap to strengthen brand relevance for every loyalty customer.
Own the CRM test roadmap within the broader learning agenda to drive measurable outcomes and continuous improvement in channel performance.
Translate the marketing calendar (menu launches, brand moments, new restaurant openings, loyalty moments, partnerships) into an integrated CRM comms and offers calendar that balances needs across brand building, sales cycles, and customer experience.
Lead CRM campaign planning; execute in partnership with cross-functional teams, aligning activation ideas, technical enhancements, testing, tagging, and measurement strategy to maximize channel impact.
Build and maintain the operating system behind the work: briefs, intake, ideation, taxonomy, CRM feature requirements, QA standards, and campaign workflows.
Increase campaign velocity and quality while reducing errors and manual work, including strengthening sweetgreen's use of automation and AI decisioning in marketing workflows.
Manage day-to-day relationships with platform partners (e.g., Braze, SessionM, Hightouch), leveraging partner relationships to inform strategy and manage costs.
Desired traits:
You are self-directed, setting goals, prioritizing, and moving work forward with minimal oversight.
You think like a channel owner, connecting audience growth, channel health, and offer spend to revenue and margin.
You are a systems builder who creates processes, frameworks, and standards that scale.
You are a strong planner who balances competing priorities and keeps stakeholders aligned on what matters most.
You lead through influence, aligning partners and moving work forward without formal authority.
You enjoy mentoring others and helping junior team members build their functional skills and independent judgment.
You hold a high bar for detail and campaign QA.
Desired experience:
6+ years in CRM, lifecycle, or retention marketing, with ownership of multiple owned channels.
Proven track record of growing channel audiences, engagement, and channel health.
Experience building integrated campaign or comms calendars across multiple business partners and streams.
Experience building campaign operations, including intake, QA, workflows, and automation, that improve speed and quality.
Hands-on experience with Braze, SessionM, Hightouch, or comparable CRM and loyalty platforms, plus strong analytical skills including SQL or BI tools, experiment design, and incrementality.
Loyalty program experience, or a background in restaurant, retail, or another high-frequency consumer category, is a plus.
What you'll get:
Highly competitive pay + bonus plan
Three different medical plans to suit your and your family's needs
Dental and Vision insurance
Flexible PTO plan
401k program
Employee HSA and FSA
Complimentary greens
An opportunity to make a real impact on the people around you, both by growing them and by connecting them to real food
To live the sweetlife and celebrate your passion + purpose
A collaborative team of people who live our core values and have your back
A clear career path with opportunities for development, both personally and professionally
Free sweetgreen swag
Come join the sweetlife!
About Sweetgreen
Sweetgreen is a fast casual restaurant chain that was founded in 2007 by Nicolas Jammet, Jonathan Neman, and Nathaniel Ru. The company is known for its healthy and sustainable food options, and has over 100 locations across the United States. Sweetgreen has partnerships with local farmers and suppliers to source its ingredients, and has a strong focus on community and social responsibility. The company has raised over $478 million in funding from investors such as Fidelity Investments and T. Rowe Price, and is headquartered in Washington, D.C.
