Job Summary:We're looking for a strategic and hands-on
CRM & Lifecycle Marketing Manager who's a
HubSpot power user to lead Windstar's end-to-end customer journey - from first interaction to loyal repeat guests. You'll be the architect behind our email and lifecycle marketing efforts, using HubSpot and a modern tech stack to build smarter, more personalized campaigns that drive engagement, conversion, and retention.
ResponsibilitiesStrategy & Campaign Execution:- Own and execute Windstar's CRM and lifecycle marketing strategy across all stages of the guest journey - from lead to loyalty.
- Develop and deploy data-driven campaigns including welcome series, re-engagement, upsell, retention and promotional intiatives. implement email marketing strategies aligned with business objectives to enhance customer engagement, retention, and acquisition.
- Manage the strategy and deployment of non-booked lead communications to drive conversion - such as promotional offers, engagement emails and abandoned search workflows.
- Design and build email templates using industry best practices and coding standards.
- Manage the end-to-end deployment process, ensuring flawless execution across different email platforms and devices.
- Collaborate with loyalty and vacation planning teams to design and execute email campaigns that foster customer loyalty and reduce churn.
- Ensure compliance with email marketing regulations (e.g., CAN-SPAM, GDPR) and best practices to maintain high deliverability rates and protect sender reputation.
Automation and Personalization:- Build and manage multi-step email workflows and trigger-based campaigns in HubSpot and other tools.
- Leverage behavioral data and customer signals to deliver dynamic, personalized content across segments.
- Collaborate with IT and analytics to enhance integrations, lead scoring, and funnel tracking
Testing and Optimization:- Design and implement A/B tests and multivariate testing strategies across subject lines, content and send times
- Track performance and identify opportunities to improve key metrics such as open rates, click-through rates, and conversions
- Analyze campaign results and provide recommendations to continuously improve results.
QualificationsRequirements:- Bachelor's degree in Marketing, Communications, or related field.
- 5+ years of CRM, email marketing, or lifecycle marketing experience - ideally in a travel, hospitality or e-commerce brand.
- Expertise in Hubspot and basic knowledge of CDPs
- A data-first mindset, with experience using segmentation, customer journeys, and lifecycle analytics to drive business growth.
- Excellent project management skills with the ability to prioritize tasks, manage multiple projects simultaneously, and meet tight deadlines.
- Strong attention to detail and a passion for delivering high-quality, engaging email content that resonates with the target audience.
- Knowledge of email deliverability best practices, compliance regulations, and anti-spam laws.
- Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
Benefits:For full-time employees, Windstar offers a comprehensive benefits package including: Medical, Dental & Vision; HSA & FSA; Life & Disability; Accident, Hospital & Critical Illness; Pet Insurance; Vacation, Sick Time and paid Holidays; 401(k) with Company Match; Employee Assistance Plan; Education Assistance and Employee Discounts & Travel Deals.
