We are seeking a Creative Lead to own performance marketing creative strategy and rapid iteration across paid media, translating historical in-market learnings into concepts, templates, creative tests, and platform-native assets that improve efficiency and growth for our client, Minecraft.
Our Creative Lead will partner closely with media, analytics, localization/regional teams, and influencer/creator teams to turn signal into repeatable creative systems. Ideal candidates will have proven experience in both creative strategy and execution roles, where connecting performance insights, platform-native creative, and scalable testing systems were foundational. This role is ideal for someone moving from direct asset creation into strategic direction, with the ability to both make the work and guide others toward stronger performance outcomes.
RESPONSIBILITIES:
- Performance creative strategy: Define paid media creative frameworks across Meta, YouTube, TikTok and other priority channels; codify hooks, formats, messaging, pacing, and platform-native best practices.
- Creative testing: Build the learning agenda with media and analytics teams; set hypotheses, variants, audience logic, success metrics, and readout plans for A/B and multivariate tests.
- Insight-to-action loop: Translate historical and in-market performance into future creative direction, templates, and standards that improve CTR, CVR, CPA, ROAS, and LTV signals.
- Execution support: Rapidly concept, storyboard, provide art direction, create and adapt templates, select and/or capture gameplay footage, and support lightweight static and video asset iteration as needed.
- Cross-functional partnership: Partner with media, analytics, localization/regional, and influencer/creator teams to connect creative strategy to media plans, measurement, market nuance, and creator amplification.
- Systems and playbooks: Maintain performance marketing creative playbooks, test libraries, and modular asset guidance that scales across global campaigns and growth initiatives.
QUALIFICATIONS:
- 6+ years experience in performance marketing creative, paid social and/or digital creative strategy, growth marketing, or related experience.
- Proven experience as a personal content creator or hands-on publisher on TikTok, YouTube, Instagram, Twitch, or similar platforms.
- Proven hands-on experience designing and iterating paid social and video assets, with demonstrated proficiency in static design, template development, resizing/versioning, and lightweight video editing workflows.
- Proficiency in Adobe Creative Cloud specifically Photoshop and Illustrator; comfortable creating, adapting, resizing, and versioning static assets and templates.
- Ability to support lightweight video/asset workflows, including concepting, rough cuts, gameplay capture and/or selection, reference development, and creative direction for art or templates.
- Fluency with performance metrics and learning agendas, including CTR, CVR, CPA, ROAS, LTV signals, audience/placement reads, and test interpretation.
- Proven ability to partner with media, analytics, localization/regional, creative, and influencer teams in fast-moving campaign environments.
- Animation or motion design capabilities, such as After Effects or similar tools, to support short-form video and performance asset iteration.
- Proven understanding of native engagement patterns from direct practice.
- Familiarity with modern measurement and marketing technology foundations such as MMM, CAPI, tagging/event signals, and attribution constraints.
- Performance-first creative judgment; analytical and hypothesis-driven.
- Hybrid maker and leader mindset: able to move quickly from insight to concept to asset, while also setting strategic direction, codifying learnings, and guiding scalable performance creative systems.
- Platform-native taste; understands what works in social feeds without losing brand quality.
- Required: Gaming, entertainment, creator economy, or culturally driven brand experience.
ATTRIBUTES:
- Highly motivated with a passion for innovation and drive to exceed personal goals and client expectations.
- Highly adaptable to produce a range of visual styles, and tasks within a project.
- Exceptional attention to detail, internal quality control, and excellent craftsmanship.
- Ability to describe technical concepts to clients and stakeholders in relatable terms and convey, persuade and sell an artistic vision.
- Highly organized - able to independently build, track, and execute tasks from start to finish.
- Strong time management abilities to self-manage and adjust to rapidly changing priorities.
- A successful track record of creative problem solving for technical and design challenges.
- Ability to gracefully lead and work on multiple projects simultaneously under tight deadline pressure with a positive and helpful attitude.
Benefits Overview:
- Medical, dental, vision, basic life/AD&D, long-term disability, and employee assistance programs
- Additional voluntary benefits like short-term disability plans and health coverage for dependents
- 401(k) & HSA
- Competitive PTO plan
- 12 paid holidays throughout the calendar year, plus additional floating holidays
The company reserves the right to modify or change benefits programs at any time, with or without notice.
