POSITION OBJECTIVE
This position is responsible for leading and developing a high-performing creative team responsible for delivering elevated, cohesive, and brand-right creative execution across an omni-channel customer experience. This role serves as a key leader in translating brand strategy, marketing objectives, and seasonal priorities into compelling creative solutions that strengthen brand connection and drive business results.
Focused primarily on brand-level execution, this position ensures the brand DNA is consistently expressed across all customer touchpoints, including digital, e-commerce, social, email, retail, campaigns, and emerging channels.
This role plays an important role in creative concept development and seasonal storytelling but is not responsible for leading photo shoot execution. Instead, this position owns the strategic translation of seasonal creative direction into a comprehensive asset ecosystem, ensuring all deliverables are cohesive, elevated, customer-focused, and aligned with the brand vision.
FUNCTIONAL RESPONSIBILITIES:- Leads, mentors, and develops a talented creative team responsible for executing seasonal and ongoing brand initiatives across all omni-channel touchpoints. Supports the growing content demands of a large-scale omni-channel business.
- Provides clear direction, prioritization, feedback, and career development opportunities to maximize team performance and individual growth.
- Build team capabilities by identifying opportunities for process improvements, skill development, and more efficient ways of working.
- Attracts, develops, and retains top creative talent.
- Owns the creative workflow and execution process across all customer-facing channels as well as the post-production creative process, ensuring seasonal assets are strategically leveraged and translated into channel-specific executions while maintaining a consistent brand point of view.
- Partners with channel leaders to understand business needs and develop asset strategies that maximize seasonal content.
- Establishes clear creative standards and guidelines to ensure brand DNA, visual identity, storytelling, and customer experience are consistently represented across all channels.
- Ensures creative solutions balance brand elevation, customer relevance, and business objectives.
- Owns the post-production creative process, ensuring seasonal assets are strategically leveraged and translated into channel-specific executions while maintaining a consistent brand point of view.
- Reviews and provides creative direction on all major brand executions, ensuring quality, consistency, and alignment with strategic goals.
- Ensures creative assets are effectively adapted and optimized for digital, retail, social, email, e-commerce, and other customer touchpoints.
- Collaborate with project management teams to establish timelines, prioritize resources, and ensure quality delivery in alignment with business needs.
- Partners with senior creative leadership to contribute to seasonal creative concepts, campaign ideation, and overarching brand storytelling.
- Advocates for suitable creative development timelines necessary to deliver high-quality, impactful work.
- Works in conjunction with senior creative leadership to develop seasonal creative concepts, campaign ideation, and comprehensive brand storytelling.
- Works alongside Brand Marketing, Merchandising, Digital, Retail, and other stakeholders to translate business priorities into innovative creative solutions. •
- Engage with channel leaders to comprehend business needs and formulate asset strategies that optimize seasonal content.
- Uses customer insights, performance data, and market trends to inform creative decisions and improve effectiveness.
- Serves as a creative thought partner, helping teams connect product, brand storytelling, and customer needs.
- Maintains awareness of fashion, lifestyle, cultural, digital, and competitive trends to inspire relevant creative solutions.
- Ensures all creative work reflects a consistent, differentiated, and compelling brand experience.
- Continuously evaluates opportunities to improve creative processes, executional excellence, and customer engagement.
- Values individuality and the diverse talents of their team. Leads the team by communicating expectations, providing guidance, delivering feedback, and empowering the team to be their best.
This position may be found in multiple brands. Some duties may vary from brand to brand.QUALIFICATIONS
- Bachelor's degree required; preferably in Fine Arts, Graphic Design, Marketing, or related field
- 8+ years of creative leadership experience, preferably within fashion, lifestyle, retail, or consumer brands
- Proven experience leading and developing creative teams supporting omni-channel marketing and content needs
- Demonstrated success managing large-scale brand creative execution across multiple customer touchpoints
- Strong understanding of fashion, retail, digital, e-commerce, social, and content best practices
- Experience translating brand strategy into cohesive creative execution
- Exceptional visual judgment with a strong understanding of design principles, typography, photography, storytelling, and brand identity
- Experience partnering with cross-functional teams in a fast-paced, high-volume environment
- Strong organizational skills with the ability to manage multiple priorities and complex projects.
- Excellent communication, presentation, and leadership skills
- Proficiency with MAC systems and Adobe Creative Suite
- Demonstrated ability to solve complex creative challenges and drive results through collaboration and innovation
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