12+ years in creative direction, with 4+ years leading a creative team
Experience in both consumer and B2B branding
Proven track record of impactful work across various mediums
Strong collaboration skills and innovative thinking
Experience directing agencies and production partners effectively
Familiarity with documentary and unscripted work involving real people
Understanding of performance creative metrics and winning ad characteristics
Responsibilities
Own and develop Doctronic's visual and verbal identity
Enhance brand strategy and create a cohesive system for team use
Drive art direction, casting, and photography standards
Set creative standards for brand and performance media
Develop concepts for growth team testing
Collaborate with internal and external partners on campaigns
Lead and mentor a distributed creative team
Benefits
Flexible hybrid work options in Los Angeles, San Francisco, or New York City
Opportunity to build and shape a modern in-house creative team
Engagement with innovative AI tools to enhance creative output
Collaborative work environment fostering creativity and innovation
Chance to influence brand storytelling across multiple channels
Full Job Description
Creative Director
Los Angeles or San Francisco (remote 12 hybrid), New York City (Hybrid) Reports to the SVP of Marketing
Were looking for a Creative Director to develop and own how Doctronic shows up in the world. As the creative leader, youll drive how we tell our story across channels, including brand, social, paid campaigns, video, and the founder and team storytelling that demonstrates the care and rigor we put into our products and offering. From patients to prospective client partners, the work has to earn peoples trust.
What youll do
Build the brand
Own Doctronics visual and verbal identity everywhere it appears
Build on our brand strategy and initial identity work to create a system our team and agency partners use across their work
Drive the art direction, casting, and photography standards, and templates a distributed team can use without you in the room
Know how and when to leverage AI and when not to (i.e. all people in our marketing should be real people)
Set the standard for campaign and performance creative
Own the creative standard for brand and performance media, ensuring all work advances our brand
Build the concepts and formats the growth team iterates against, so testing volume comes from a strong source
Work with the internal team and outside partners on campaign work, and keep it recognizably ours
Make the work and build the team
This role is for a hands-on player-coach who is as comfortable leading a team as with doing the work
Direct a distributed bench of internal and external creative partners, and raise the quality of what we ship
Build a modern, highly AI-enabled, in-house creative team over time
Who you are
12+ years in creative direction, including 4+ leading a creative team or function
Super collaborative, innovative thinker who builds the culture that fosters creative to drive attention, distribution, and business
Youve shepherded a consumer and b2b brand and shipped powerful, impactful work across mediums
Youve directed agencies and production partners, and gotten better work out of them than the brief could picture
Documentary, testimonial, and unscripted work with real people, including directing experts who are not performers
Fluent enough in performance creative to know what a winning ad looks like before the spend confirms it
Nice to have
Agency and in-house experience
Healthcare, or another sensitive, regulatory category
You use AI tooling to expand what a small team can produce, with the judgment to know what should stay unmistakably human
