OpenAI

Creative Director, Copy

OpenAI$150K — $180K *
Enterprise Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of writing experience for brands, ideally in a creative agency or a modern tech company
  • Exceptional writing and conceptual skills with a standout portfolio
  • Experience with B2B and enterprise audiences, especially technical audiences
  • Ability to simplify complex products while retaining their core meaning
  • Understanding of aligning product features with customer needs and business outcomes
  • Proficient across various formats from campaign concepts to detailed copy
  • Deep knowledge of storytelling techniques, voice, and tone

Responsibilities

  • Concept and write integrated brand campaigns targeting business audiences
  • Translate complex technology into relatable and engaging narratives
  • Develop messaging frameworks, scripts, and campaign platforms
  • Create connections between products and real-world business challenges
  • Shape OpenAI's communication strategy for diverse business stakeholders
  • Collaborate with cross-functional teams to execute creative ideas
  • Manage multiple projects while adapting to changing priorities

Benefits

  • Hybrid work model with three days in the office each week
  • Relocation assistance for new hires
  • Creative and collaborative team environment
  • Opportunity to influence and reshape enterprise technology marketing
  • Access to diverse projects within a leading AI organization
Full Job Description
About the Role

We're looking for an experienced Creative Director, Copy to join our growing in-house creative team focused on OpenAI's business audiences. In this role, you'll help define how we communicate the value of OpenAI to organizations - from growing businesses and startups to global enterprises and developers building with our technology.

You'll concept and write across integrated campaigns, product launches, customer stories, events, and other brand moments. You'll translate complex products, technical capabilities, and business outcomes into clear, compelling ideas that resonate with decision-makers, builders, and teams adopting AI.

This is a deeply hands-on role for someone who is equally comfortable developing a big campaign platform, shaping a messaging framework, writing a film script, or refining a headline. You'll work closely with design, production, product marketing, and communications from the earliest stages of an idea through execution.

To us, creativity is a team sport. Ideas get better when you talk them through and build on each other's thinking. We value curiosity over certainty, kindness over ego, and the ability to balance creative ambition with clarity and decisiveness.

This role is based in New York, NY. We use a hybrid work model of three days in the office per week and offer relocation assistance to new employees.

In this role you will
  • Concept and write integrated brand campaigns for OpenAI's business audiences
  • Translate complex products, technical capabilities, and use cases into clear, human, and emotionally resonant stories
  • Develop campaign platforms, messaging frameworks, headlines, scripts, manifestos, and narrative systems
  • Create work that connects OpenAI's products to meaningful business challenges and outcomes
  • Shape how OpenAI speaks to business leaders, technical decision-makers, developers, and teams adopting AI
  • Write across customer stories, product launches, films, digital experiences, events, social content, and executive communications
  • Partner closely with design, motion, production, brand strategy, and agency teams to bring ideas to life
  • Collaborate with Product Marketing, Sales, Product, Communications, and other partners to understand audiences and business priorities
  • Build flexible messaging systems that can work across industries, audiences, markets, and channels
  • Evolve and steward OpenAI's voice and tone across business communications
  • Present creative ideas and explain the thinking behind them to cross-functional partners and senior stakeholders
  • Move fluidly between high-level concepts and detailed execution, staying close to the work throughout the process
  • Manage multiple complex projects, evolving inputs, and compressed timelines with clarity and confidence
  • Help challenge conventions about what enterprise and technology marketing can look and sound like


You might thrive in this role if you
  • Have 10+ years of experience writing for brands, gained at a creative agency known for creative excellence and/or in-house at a modern technology company, with experience in both strongly preferred
  • Are an exceptional writer and conceptual thinker with a portfolio of distinctive, integrated creative work
  • Have experience writing for B2B, enterprise, developer, or other technically sophisticated audiences
  • Can make complex products and technical concepts understandable without flattening their meaning
  • Understand how to connect product capabilities to customer needs, organizational change, and meaningful business outcomes
  • Can move comfortably between campaign concepts, messaging strategy, scripts, headlines, long-form narratives, and detailed copy
  • Have deep fluency in voice, tone, rhythm, structure, and storytelling
  • Can find a compelling creative idea in an ambiguous brief-or help shape the brief when one doesn't yet exist
  • Enjoy building ideas collaboratively with designers, strategists, producers, and cross-functional partners
  • Can advocate for ambitious creative work while responding constructively to strategic, technical, and commercial constraints
  • Operate autonomously and take strong ownership of your work from concept through execution
  • Balance creativity with the clarity, credibility, and precision required for business audiences
  • Are comfortable working across multiple projects and adapting quickly as priorities and inputs evolve


Nice to have
  • Experience working with enterprise technology, developer platforms, SaaS products, or emerging categories
  • Experience writing customer stories that connect individual experiences with broader organizational impact
  • Familiarity with the needs of enterprise buyers, technical evaluators, developers, and business leaders
  • Experience with executive storytelling, major industry events, or sales-enablement narratives
  • Background in editorial, long-form storytelling, filmmaking, or documentary work
  • Familiarity with integrated campaign development and scalable brand systems
  • Curiosity about AI, the future of work, and how technology changes the way organizations operate and create

About OpenAI

OpenAI is an artificial intelligence research laboratory consisting of the for-profit corporation OpenAI LP and its parent company, the non-profit OpenAI Inc. The company was founded in 2015 by a group of technology leaders, including Elon Musk, Sam Altman, Greg Brockman, Ilya Sutskever, and John Schulman. OpenAI's mission is to develop and promote friendly AI for the betterment of humanity. The company has developed a number of cutting-edge AI technologies, including GPT-3, a language processing system that can generate human-like text. OpenAI has received funding from a number of high-profile investors, including LinkedIn co-founder Reid Hoffman and venture capitalist Peter Thiel.
Learn more about OpenAI
Size
100 employees
Industry
Founded
2015

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