POSITION OBJECTIVE:

This position collaborates with the Creative leaders to develop engaging collateral and content that tells a brand and product story that evokes an emotional response from our customers and future customers. This role is instrumental in building and maintaining brand creative integrity through all Omni channels.

FUNCTIONAL RESPONSIBILITIES:

• Manages the creative process, from concept to completion, for assigned seasonal campaign. Works closely with leader to develop concepts, align on shoot execution and asset management that adhere to established brand standards.
• Develops seasonal marketing concepts, initial creative visuals, and campaign photography for all sales channels
• Leads, develops and executes photography and video assets that that meets brand objectives and maintains brand integrity in all channels. 
• In partnership with Creative leader translates marketing objectives into clear creative strategies.
• Leads and manages brand and campaign photo retouching and cataloging.
• Partners with copy team to ensure copy and art are aligned to deliver product and brand stories.  Create a roadmap of assets being shot to guide working team on building out go to market creative upon assets delivered. 
• Ensures brands individuality and standards in all marketing channels.
• Leverage customer data to drive decisions in partnership with customer analytics and marketing.
• Adheres to the production schedule, PLC timelines and deliverables while helping to manage team’s priorities and time.
• Stays current on fashion, style, design, popular culture and social trends in the competitive landscape.
• Shares best practices with design team members to foster outstanding design skills, and creative best practices.
• May plan and direct photo shoots, including pre and post-production. Including but not limited to partnering with producer to identify talent and vendors.  Develop brand right model roster. 
• May develop graphics and layouts for all marketing channels and collateral.
• This position may be found in multiple brands.  Some duties may vary from brand to brand.

QUALIFICATIONS:

• Bachelor’s degree or equivalent education and work history required
• 5+ years on set phot art direction
• 3+ years in a creative management role
• A strong portfolio demonstrating on set art direction, mood boarding, and creative concept development through execution
• 360 points of view when concepting or designing
• Ability to develop and execute for omni-channel campaigns
• Vertical Retail/Fashion/Luxury/Beauty industry experience strongly preferred
• Ability to develop and adhere to strict brand style guides, design systems and pattern libraries
• A strong curiosity and desire to learn the women’s intimate apparel landscape, the WHBM brand, and the needs and wants of our existing and targeted potential customers.
• Experience in managing multiple complex creative projects with a demonstrated ability to adapt to changing business needs
• Experience concepting and designing with a hands on approach
• Excellent presentation, communication, organizational agility, problem solving skills, and thorough attention to detail
• Working understanding of CSS, HTML5, JavaScript, and knowledge of best practices and the development process.
• Experience with designing and leading typography, Photoshop, Illustrator, InDesign – can work within Figma to create a collaborative workstream
• Experience with mulit-channel campaign developmentAbility to work under pressure in a fast-paced environment with a variety of people and personalities
• Strong relationship-building skills, the ability to coach other designers and a track record of successfully working collaboratively across teams
• A deep understanding of the creative landscape and new digital technologies

Location: