Job Description

Our Client in Washington, DC is seeking an experienced Creative Director with a wide-ranging set of skills to lead and mentor our multidisciplinary, bicultural and bilingual team. We are looking for a strategist, and verbal and visual designer with lived Hispanic/Latinx experience and cultural insights who thrives on the intersection of brand, business and the audiences we serve to achieve our corporate vision and goals to promote positive social and behavior change, inspire and improve quality of life for Hispanics/Latinx living in the US.

Core responsibilities:
• Lead and manage content strategy in Spanish for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology.
• Produce fresh, innovative work that translates complex ideas into compelling print materials, video and digital experiences for Hispanic/Latinx audiences of all ages and socio-economic backgrounds.
• Analyze brand tracking, market trends and Hispanic/Latinx consumer needs, including vulnerable, at-risk and underserved audiences on issues of health, education, financial literacy, housing, environment/climate, civic participation and immigration.
• Collaborate with the marketing, affiliates and sales departments in developing marketing plans, analyzing results, and identifying opportunities.
• Deliver regular outputs, including brand logo, campaign names and slogans, scripting and storyboarding, visual elements (graphic/display design and video) for multimedia campaigns, including radio and digital (display, video, websites, social media), with occasional TV and out of home elements.
• Translate marketing and branding strategies into innovative campaigns that effectively engage priority audiences and maintain consistency across all touch points, producing a seamless journey across multimedia while ensuring that our creative remains at the industry's leading edge.
• Manage and guide the internal team through the entire creativity process, from initiation to execution.
• Bring creativity, leadership and mentorship to develop a small team of talented producers, engineers, writers, media relations specialists (both in-house and freelancers).
• Ability to be flexible, resourceful, and take on a variety of creative projects in a fast-moving environment.
• Create best-in-class visual brands, partake hands-on in design, manage external resources on an as-needed basis.
• Collaborate across all company teams: production, digital and social media, media and affiliate relations, client services and business development.
• Design and implement strategies, tactics and resources necessary to achieve defined benchmarks and target goals, both qualitative and quantitative.
Lead a cross-functional team of social media experts, videographers, designers, animators, and project managers in the strategic development of messages and deliverables for Hispanic/Latinx audiences.

Qualifications

Experience/Skills:

• 10+ years of related experience with 5+ years as senior leadership role at an advertising agency or corporate setting.
• Experience creating bilingual/bicultural marketing/advertising campaigns in Spanish and English, from developing vision and messaging, to overseeing production on time and on budget.
• Experience creating integrated content across all marketing channels from digital, social media, paid media, mobile, but also knowledgeable on traditional media.
• Strong creative vision with an understanding of business objectives.
• Proven experience with concept development in a bicultural setting.

Requirements:

• Fully bilingual in Spanish and in English, with native Spanish-language proficiency (preferred but not exclusive) with superior writing and verbal skills in both Spanish and English.
• Tech savvy, including current platforms most effective in reaching US Spanish-preferring and bilingual/bicultural (Millennial/Gen Z) audiences.
• Minimum of a BA/BS degree in Art, Marketing or any related field.
• Passion for or experience in US Hispanic/Latinx issues.
• Superior organization and exceptional attention to detail. Self-starter, proactive, able to work independently and in team settings.
• Be able to foster an environment that encourages risk-taking, innovation and creativity.
• Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment, with highest quality and quantitative outputs.
• Agency experience is strongly preferred.
• Public Health background preferred.
• Experience leading strategy and campaigns for at risk communities.

Additional Information