CPG Sales Director

Brothers International Food Holdings LLC

$130K — $150K *
Food & Beverages
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Proven CPG track record with successful leadership in food and beverage sales teams.
  • Experience scaling national accounts with both branded and private label products.
  • Demonstrated expertise in joint business planning and channel expansion.
  • Strong leadership skills in developing sales talent and fostering a team culture.
  • Analytical proficiency in using sales data to inform strategy.

Responsibilities

  • Lead and manage a high-performing sales team to achieve sales goals.
  • Develop and optimize comprehensive sales strategies aligned with company objectives.
  • Cultivate and maintain proactive relationships with existing and potential customers.
  • Generate product development ideas based on customer feedback and market demands.
  • Analyze sales data to identify trends and make strategic decisions.
  • Collaborate with operations for supplier relations and product quality control.
  • Represent the brand at national and international trade shows to enhance visibility.

Benefits

  • Opportunity to shape strategic sales direction in a growing CPG brand.
  • Involvement in product innovation and development.
  • Platform for high-impact dealmaking and market penetration.
  • Collaboration with a top-tier sales organization to drive success.
  • Potential for international exposure through trade show participation.
Full Job Description
Are you an ambitious CPG sales leader ready to shape the trajectory of a growing CPG brand?

As our Director of CPG Sales, you will serve as the strategic engine behind our retail expansion and market penetration. Commanding both our flagship Brothers All Natural brand and our high-volume Private Label portfolio, you will lead, scale, and mentor a top-tier sales organization. In this pivotal role, you will directly influence product innovation, expand our retail footprint, and drive sustainable, top-line revenue growth, ultimately shaping our sales capabilities and market presence.

If you thrive on high-stakes dealmaking, joint business planning, and building high-performing sales teams, this is your platform to make a lasting impact.

The Day-to-Day:

Leadership in Sales Management: Lead and manage a team of sales representatives, providing guidance, ensuring goal achievement, and fostering an environment to drive success.

Strategic Sales Planning: Lead the development, execution, and continuous optimization of comprehensive sales strategies for the CPG division, ensuring alignment with overall company goals, market opportunities, and the long-term vision for sustainable growth. This includes identifying new market segments, channel management / expansion opportunities, and competitive responses, translating them into actionable plans for the sales team.

Proactively Cultivate Customer Relationships: Develop a proactive approach to identify and engage with existing customers through joint business planning, and with potential customers demonstrating a strategic mindset in expanding our market reach. Meet and exceed sales expectations, demonstrating the ability to strategically develop, sell and execute.

Innovative Product Development Ideation: Generate ideas for new product development by actively listening to and synthesizing customer feedback, aligning product offerings with the evolving demands of the market.

Data Driven Decision Making: Analyze sales data, market research and other metrics to identify trends, forecast sales and make informed, strategic decisions.

Integral Support to Operations & Logistics: Collaborate closely with the Operations teams at Brothers, lending expertise in supplier relations, product development, and navigating food safety/quality control requirements pertinent to both new and existing supplier and customer relationships.

Global Presence: Represent Brothers on a national and international stage by attending and actively participating in key trade shows, contributing to and driving the enhancement of Brother's global visibility and industry standing.

What We Are Looking For
  • Proven CPG Track Record: Demonstrated success leading CPG sales teams and scaling national accounts within the food and beverage sector (both branded and private label experience strongly preferred).
  • Strategic Growth Mindset: Expertise in Joint Business Planning, channel expansion, category management, and contract negotiation.
  • Inspirational Leadership: A track record of developing top-tier sales talent, driving accountability, and fostering a collaborative, winning team culture.
  • Analytical Precision: Proficiency in synthesizing sales data, syndication reports (Nielsen/IRI), and market trends into actionable growth strategies.


Compensation: The good-faith estimated pay range for this position is $130,000-150,000/year, plus commissions.

Brothers International Food brings the world's best fruit to its customers. Our Ingredients divisions supply every major food and beverage manufacturer in North America with the fruits from the best growing regions of the world. Our CPG division sells market-leading branded and private label freeze-dried fruits to retailers nationwide.

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