Apple

Content SEO Program Manager - Cupertino

Apple • $130K — $155K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years of hands-on SEO experience focused on content optimization
  • Proven track record of managing an SEO content roadmap across multiple product lines
  • Experience conducting large-scale keyword research that influences content and site architecture
  • Ability to present SEO performance and strategy to senior stakeholders (Director level or above)
  • Familiarity with SEO/AIO tools like Google Search Console, Profound, and Ahrefs

Responsibilities

  • Own and deliver content optimization roadmaps for various product lines
  • Develop data-driven content strategies aligning user intent with business goals
  • Lead on-page optimization initiatives including metadata and internal linking
  • Collaborate with cross-functional teams to integrate SEO into product launches and campaigns
  • Run search-led programs from keyword research to AI platform optimization

Benefits

  • Opportunity to shape SEO strategy for a globally recognized brand
  • Collaborative work environment with cross-functional teams
  • Engagement with cutting-edge AI technologies
  • Impact on how millions discover Apple products
  • Access to professional development and growth opportunities
Full Job Description
As a SEO Program Manager focused on content, you'll shape how millions of people discover Apple across the world's most influential search platforms - traditional and AI-powered alike. You'll own content optimization strategy across multiple product lines, bringing together data, creativity, and cross-functional influence to ensure Apple's digital presence is as compelling as our products. If you're energized by the intersection of search science, storytelling, and scale, this role is built for you.

Description

We're seeking an SEO Program Manager to lead content optimization strategy across Apple's digital ecosystem. You'll run search-led programs from start to finish, from keyword research and content architecture through AI platform optimization. You'll work closely with the Commercial Marketing, Merchandising, Product Marketing, and Marcom teams.

- Own and deliver content optimization roadmaps for multiple product lines, and create frameworks for solving complex, cross-functional challenges

- Build data-driven content strategies that connect user intent, search demand, and business objectives across Apple's digital properties

- Lead on-page optimization programs covering metadata strategy, content structure, internal linking, and semantic optimization

- Work with cross-functional teams to build SEO into product launches, campaigns, and content initiatives at scale

Minimum Qualifications

8+ years of hands-on SEO experience with a clear focus on content optimization

Has independently owned an SEO content roadmap covering multiple product lines or business segments at the same time

Has carried out and delivered large-scale keyword research projects that directly shaped content production or site architecture decisions

Has presented SEO performance reports or strategy recommendations to senior stakeholders (Director level or above)

Preferred Qualifications

Has published or shipped content built specifically for AI-powered search surfaces

Experience managing SEO across multiple markets, locales, or languages for a product or brand with a global web presence

Experience embedded in a product launch or campaign team, with SEO built in from brief to publish

Proficiency with SEO / AIO tools such as Google Search Console, Profound, seoClarity, Ahrefs, and Screaming Frog

About Apple

Apple is a corporation that designs, manufactures, and markets mobile communication and media devices, personal computers, portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. Apple provides many products and services, including iPhone; iPad; iPod; Mac; Apple TV; a portfolio of consumer and professional software applications; the iOS and OS X operating systems; iCloud; and accessories, service, and support offerings. It sells its products worldwide through its retail stores, online stores, direct sales force and third-party cellular network carriers, wholesalers, retailers, and value-added resellers to the consumer and also sells third-party iPhone, iPad, Mac and iPod compatible products, including application software and accessories through its online and retail stores. Introduced in 1984, the Macintosh was the first widely sold personal computer with a graphical user interface (GUI). That feature and others such as an improved floppy drive design and a low-cost hard drive that made data retrieval faster helped Apple cultivate a reputation for innovation. Apple was named as the most admired company in the United States in 2008 and in the world from 2008 to 2012 by the Fortune magazine. The company was founded by Steven Paul Jobs, Steve Wozniak, and Ronald Gerald Wayne on April 1, 1976, and is headquartered in Cupertino, California.

Apple Careers

Join Apple, a place where extraordinary people gather to do their best work. Our ever-expanding global team is at the forefront of innovation and leadership in the tech industry. At Apple, we're not just building products—we're crafting the kind of wonder that revolutionizes entire industries. It's the diversity of our people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Work You’ll Do Embark on a journey with Apple’s market-leading team to help some of the world’s most influential companies navigate their path to digital mastery with cutting-edge technology and services. Transform industries and touch lives with your unique ideas at Apple. Here, you’ll lead through a unique position at the intersection of technology, creativity, and robust industry expertise. Collaborate with a global team of professionals who are at the top of their game in technology and design. Apple isn’t just a company, it’s a community of innovators and passionate thinkers. Introducing the Apple Innovation and Leadership Initiative We are building a market-leading team to drive our efforts in delivering groundbreaking solutions and services. At Apple, job opportunities are abundant, offering you the chance to explore diverse roles from engineering to marketing, all designed to empower your career growth. Do Innovative Work Join the largest group of creative and technical experts in the world—professionals dedicated to redefining what’s possible through technology and innovation. Deliver targeted solutions through a depth and breadth of expertise that’s unmatched, driving forward our commitment to excellence and leadership in every project we undertake. Be Part of a Great Team Engage in a wide range of projects utilizing Apple’s technology and resources. Harness the unparalleled capabilities, global scale, and joint solution development that only Apple can offer. Future-Proof Your Career Advance your career with limitless opportunities at Apple. Go as far as your ambition takes you with unmatched training, development, and certification support. Explore Discover how Apple is leading the way in tech innovation: [With iOS] Businesses can streamline operations and enhance customer interactions... READ MORE Smart home technology integration that sets the standard for convenience and security... READ MORE The Apple Experience Our combined service capabilities, global scale, and joint solution development help clients overcome challenges and lead transformation in their industries. Clients worldwide look to Apple for new strategies and solutions that drive growth and innovation in the digital era. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Whether you’re seeking a professional role, an internship, or a leadership position, Apple offers a variety of employment opportunities. SEARCH APPLE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. See what exciting and rewarding opportunities await at Apple, a company committed to diversity, innovation, and leadership. Explore job opportunities, employment benefits, and the culture of growth and innovation at Apple. Prepare your resume, hone your interview skills, and ready yourself for a career at one of the most prestigious companies in the world. Join us in pushing the boundaries of what is possible.
Learn more about Apple
Size
154,000 employees
Market Cap
$2,074.3 billion
Industry
Net Income
$63.9 billion
Founded
1976
5 Year Trend
+11.5%
Revenue
$294.1 billion
NASDAQ

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