Job DescriptionPosition SummaryOwns the strategy, writing, and quality of Growth Marketing's content across formats, including blog posts, thought leadership, case studies, ABM/ABS campaign content, and scripts for podcasts, webinars, and short-form video. This includes making sure that content is structured for both human readers and AI/generative-engine discovery (GEO). This is a hands-on writing role as well as a strategy role.
Key Responsibilities- Plan and write blog content, thought leadership, and case studies supporting demand-gen and ABM/ABS campaigns.
- Write scripts and outlines for podcasts, webinars, and short-form video, partnering with designers on production.
- Systematically repurpose pillar content (a webinar, a case study) into blog posts, social copy, email nurture content, and sales one-pagers, rather than writing each format from scratch.
- Partner with the Growth Marketing Managers on account-specific content for ABM/ABS target-utility campaigns.
- Build sales-facing content beyond campaigns: battlecards, objection-handling one-pagers, and email nurture sequences handed to sales and account management.
- Own editorial quality and consistency for Growth Marketing's written output.
- Apply GEO (generative engine optimization) best practices to all content, partnering with the Digital Marketing Manager on the company's broader AI-visibility strategy.
- Own and maintain a content calendar aligned to campaign priorities, and partner with Digital Marketing on tracking which content drives engagement and pipeline.
- Hand off finished scripts and long-form assets to the Brand Manager for organic social posting and community engagement.
Qualifications- 5+ years of B2B content marketing or copywriting experience.
- Portfolio of published B2B writing, including at least one long-form or pillar asset.
- Experience interviewing subject-matter experts and turning technical detail into clear, credible copy.
- Familiarity with SEO and demonstrated ability to adapt quickly as search and AI discovery change.
- Familiarity with GEO or AI-visibility practices a plus.
- Experience building a repurposing system rather than writing every format from scratch.
- Comfort directing and editing AI-assisted content production at scale while protecting quality and brand voice.
- Comfort partnering directly with sales-facing stakeholders on account-specific content.
- French-language capability a plus.
- Utility or energy-industry knowledge a plus.
Tools and SystemsExperience working in a content management system, a marketing automation platform, and SEO and analytics tooling. Specific platforms matter less than fluency, and we expect you to pick ours up quickly. Familiarity with Claude or comparable AI tooling for research, drafting, and repurposing.
Process Requirements- Resume.
- Portfolio link or three writing samples, at least one of them long-form.
- One example of a single piece of content you repurposed across three or more formats.
DOT RequirementsIf applicable, meet all DOT qualification requirements and comply with all applicable federal, state, and local transportation regulations.
Compensation RangeCurrencyTypeSalary
Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant's skills and prior relevant experience, certain degrees and certifications (e.g. JD/technology), for example.
CLEAResult will not provide sponsorship or support for immigration status or work authorization including for international students. Applicants must be authorized to work in the country where the position is located without the need for employer sponsorship or support. Successful hires must pass pre-employment checks.
The above job description and job requirements are not intended to be all inclusive. CLEAResult retains the right to make changes or adjustments to job descriptions and/or requirements at any time without notice.
