Responsibilities
We’re looking for a creative and results-driven Captive Program Content Marketing Manager to develop compelling materials that support our sales team and drives customer engagement. This role will focus on creating high-impact sales enablement tools, including written materials, presentations, and video content that effectively communicate our value proposition and drive the sales cycle forward.
The ideal candidate is a strong storyteller, who understands how to translate complex ideas into clear, persuasive materials.
This role will be based in our Marlborough, MA office. We offer a hybrid work schedule with 4 days in the office; and 1 day remote where it makes sense to do so.
What you can expect:
- Culture of innovation, teamwork, supportive colleagues and leaders willing to invest in talent
- Internal mobility opportunities
- Visibility to senior leaders and partnership with cross functional teams
- Opportunity to impact change
- Benefits – competitive compensation, paid time off, comprehensive wellness benefits and programs, employer funded health savings account, profit sharing, 401k, paid parental leave, employee stock purchase plan, tuition assistance and professional continuing education
We'll count on you to:
- Partner with our sales, service, and marketing teams to identify content gaps and opportunities
- Develop and maintain a suite of sales tools, including sales presentations and pitch decks, product one-pagers, case studies, customer success stories, video testimonials and demos, and repeatable educational events
- Work with distribution partners to co-brand materials and create scalable processes
- Track and analyze content effectiveness, including soliciting sales feedback, to update and improve materials during a long-relationship-based sales cycle
- Adhere to established brand standards, using a consistent voice across all content
Qualifications
What you need to have:
- Bachelors’ degree in Marketing, Communication, Journalism, Writing, or other applicable field, or a combination of other relevant education and experience
- 3-5 years of experience in creating B2B sales materials and collaborating with a sales organization
- Ability to translate technical information into engaging stories for different audiences
- Strong writing, editing, and communication skills, including ability to conceptualize and script video content. Samples will be requested.
- Ability to multi-task and manage multiple projects while keeping a strong attention to detail
- Advanced MS Word and PowerPoint skills, including working with branded PowerPoint templates
- Ability to travel occasionally to company events
What makes you stand out:
- An eye for visual and video design and ability to communicate with design vendors
- Ability to synthesize various ideas into concrete steps and map them out. Capacity to move easily between listening to stakeholders, creating content strategy, and executing on marketing projects.
Additional Company DetailsWe do not accept any unsolicited resumes from external recruiting agencies or firms. The company offers a competitive compensation plan and robust benefits package for full time regular employees which for this role include: • Base Salary Range: $75,000 - $110,000 • Eligible to participate in annual discretionary bonus. • Benefits: Health, Dental, Vision, Life, Disability, Wellness, Paid Time Off, 401(k) and Profit-Sharing plans. The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment.
Additional RequirementsInternal Employees should apply via Workday to the Internal Careers site.
Sponsorship DetailsSponsorship not Offered for this Role
