What You'll DoAs Content Marketing Lead, you will own TabaPay's content and organic social strategy. You will shape an editorial point of view for priority industries, create high-quality work yourself, and coordinate contributions from executives, Product Marketing, customers, and agency partners. Your work will strengthen TabaPay's industry authority and support measurable qualified inbound growth.
This is a senior individual contributor role. You will set priorities, build repeatable processes, and have the opportunity to grow into managing a team as the content program expands.
What You'll Own Content Strategy and Editorial Program - Define content priorities for target industries, audiences, use cases, and products in partnership with Product Marketing Managers.
- Build and manage an integrated editorial and distribution calendar across the blog, website, social channels, research, events, and campaigns.
- Write, edit, and publish useful industry, use-case, product, and thought leadership content; repurpose launches, research, events, and executive perspectives across channels.
Executive Thought Leadership and Social - Lead the executive LinkedIn program, beginning with Rodney and Meeta and expanding to Manoj and Tim.
- Develop the company's organic social strategy, editorial cadence, and channel-specific distribution approach.
- Work closely with executives to turn their expertise into distinct, accurate points of view and reliable publishing rhythms.
Organic Discovery and Growth - Own the content plan for search and Answer Engine Optimization, including topic selection, content improvements, and learning from performance.
- Partner with web, demand generation, and analytics colleagues to improve organic conversion and connect content to qualified inbound opportunities.
- Build a practical measurement dashboard and use findings to refine the editorial roadmap.
Research, Customer Stories, and Earned Visibility - Lead the flagship industry report, from editorial concept and research plan through production and distribution.
- Develop a case study program and coordinate customer proof points with Sales, Customer Success, and Product Marketing.
- Set priorities for the PR agency with the VP of Marketing and support speaking opportunities with relevant content and executive perspectives.
Experience - Strong B2B content marketing experience, preferably in fintech, payments, or another regulated industry.
- Demonstrated ability to set strategy and personally produce strong writing, editing, and content across formats.
- Experience running executive thought leadership, organic social, and search-led content programs.
- Ability to make complex payment or financial topics clear and useful to business audiences.
- Sound editorial judgment, comfort using performance data, and skill coordinating executives, peers, agencies, and customer stakeholders.
- Interest in building a content function and growing into people leadership.
Success in This Role Success will be measured by progress across business outcomes and the quality and consistency of the content program:
- Growth in qualified nonpaid inbound opportunities and content-influenced pipeline.
- Improved branded search impressions and organic website conversion.
- Meaningful engagement with executive and company LinkedIn content.
- Priority content delivered on schedule, including the flagship report and industry content.
- An expanded case study program with customer-approved, quantifiable results where available.
First 90 Days - Develop the H1 editorial and distribution calendar and content strategy for priority industries.
- Launch an executive LinkedIn program and production cadence, starting with Rodney and Meeta.
- Create a search and Answer Engine Optimization topic plan, set the blog roadmap, and publish the first priority posts.
- Define the flagship industry report plan, a case study program and roadmap, and a content measurement dashboard.
CompensationThe compensation for this position is $130,000 for candidates living in and around the San Francisco Bay Area. However, base pay offered may vary depending on job-related knowledge, skills, and experience. In addition to a full range of medical, financial, and/or other benefits, dependent on the position offered.
BenefitsTabaPay offers the following benefits:
- 100% employer-paid health care insurance including medical, dental, vision, and life insurance (for employee only)
- Employer 401K Matching
- Generous and Flexible PTO
