The Role
Quint is seeking an experienced content strategist and storyteller who combines creative thinking with a strong understanding of the technical and analytical side of content marketing. This newly established role offers the opportunity to make a meaningful impact on brand development, marketing performance, and broader business objectives.
The Content Lead will own the content marketing strategy for an assigned brand, ensuring a consistent brand identity and a cohesive, performance-driven approach across channels. Working collaboratively with cross-functional marketing teams, this individual will oversee content initiatives, lead campaign execution alongside a designated Marketing Specialist/Marketing Coordinator, and provide strategic direction, mentorship, and professional development support.
Responsibilities
Content strategy and brand development
- Own and execute the content marketing strategy for an assigned brand, aligning content initiatives with broader marketing objectives and business goals.
- Develop and maintain a consistent brand voice, identity, and messaging framework across all content channels.
- Identify and prioritize content opportunities that strengthen brand awareness, engage target audiences, and drive measurable business results.
Campaign execution and cross-functional collaboration
- Lead the planning, coordination, and execution of integrated marketing campaigns in partnership with the designated Marketing Specialist/Marketing Coordinator, Marketing Manager, and Paid Media Manager.
- Oversee content development and optimization across relevant channels, including email marketing, website content, SEO, social media, and affiliate partnerships.
- Manage project timelines, priorities, and deliverables to ensure marketing initiatives are executed efficiently and support established program goals.
Analytics, reporting, optimization
- Monitor and report on content and campaign performance, partnering with relevant marketing functional teams to evaluate results against established KPIs.
- Translate performance data and customer insights into actionable recommendations that improve content effectiveness, campaign efficiency, and overall marketing results.
- Evaluate historical website performance, customer acquisition cost (CAC), lifetime customer value (LTV), and other relevant business metrics to inform content strategy, investment priorities, and optimization decisions.
- Identify opportunities to test new content approaches, channels, tools, and best practices to improve performance and support department objectives.
Team leadership, development, operations
- Provide day-to-day leadership, direction, and feedback to the assigned Marketing Specialist/Marketing Coordinator, ensuring alignment with brand strategy and departmental priorities.
- Support professional development by identifying growth opportunities, coaching team members, and helping elevate the quality and effectiveness of their work.
- Share expertise, best practices, and emerging tools with Content Lead peers and the broader marketing team to strengthen collective capabilities.
- Develop, maintain, and continuously improve content team processes, documentation, and SOPs.
- Facilitate regular performance reviews and strategic planning discussions with relevant marketing functional teams to identify opportunities, address challenges, and maintain alignment.
Requirements
Education and Experience
- Degree in Marketing, Business, Communications, or affiliated specialized area or an equivalent combination of education and relevant professional experience.
- Experience and an excellent understanding of digital marketing, more specifically content digital marketing
- Strong knowledge of online platforms, marketing automation platforms, digital marketing tools, content management systems, digital sales platforms and Google Analytics
- Solid knowledge of SEO/SEM/Organic best practices, analysis and application
- Experience managing a team and company projects
Skills/Abilities
- Excellent organizational skills; ability to prioritize and make decisions in a rapidly changing environment
- Excellent written and verbal communication
- Superb attention to detail and accuracy
- Strong analytical skills to assess performance and make improvements
- Friendly personality and the ability to quickly build rapport with colleagues, partners, and suppliers
- Ability to establish trust, be confident and credible, and build collaborative partnerships across time zones, geographies, and cultures
- Resourceful, innovative, creative, and flexible
- Results-oriented
- Ability to multi-task in a fast-paced environment
Work Environment:
This is a full-time, on-site position based in Charlotte, North Carolina, five days per week. Occasional early-morning or evening availability will be needed to support international time zones, time-sensitive matters, and to collaborate with colleagues in other time zones. Work is performed in a standard office environment and involves prolonged computer use. Travel may be required on occasion.
