Position Snapshot:Business areas: Nespresso Canada Job title: Consumer & Market Insights ManagerLocation: Montreal, QC located at 300 Léo-Pariseau, suite 2300 Montréal, QC Canada H2X 4B3HybridPosition Summary:We're looking for a curious, strategic
Consumer & Market Insights Manager to join our Insights & Analytics team at Nespresso Canada and turn consumer understanding into opportunities that shape our future.
As
Consumer & Market Insights Manager, you will report to the Insights & Analytics Manager, and you'll shape and lead the integrated insights agenda for Nespresso Canada, transforming complex consumer, market, customer, and competitive data into clear strategic recommendations. As a trusted partner to senior leaders and cross-functional teams, you will help guide business planning, innovation, portfolio, media, channel, acquisition, and profitability decisions while building alignment around key growth priorities.
A day in the life of a Consumer & Market Insights Manager:- Advise the MANCOM (Management Committee) and commercial teams by connecting market, consumer, customer and competitive evidence to clear priorities and growth choices.
- Lead high-impact strategic projects, frame ambiguous business questions, integrate multiple data sources and recommend practical actions.
- Shape annual planning, forecasts, business reviews, innovation, portfolio, media, channel, acquisition and profitability decisions.
- Own and drive the advanced Marketing Mix Modelling program in the market, delivering actionable insights and recommendations to optimise campaigns and overall marketing investment.
- Own the B2C and B2B consumer research roadmap, selecting the right qualitative and quantitative approaches and activating the learning across the organization.
- Monitor the Canadian coffee industry and competitor activity across pricing, promotion, communication, distribution, innovation and emerging trends.
- Translate complex analysis into concise executive narratives, presentations and recommendations that influence decisions and build alignment.
- Lead, coach and develop a team of direct reports, creating clear priorities, accountability and opportunities for growth.
- Manage research and intelligence partners and annual budgets, ensuring quality, value, responsible data practices and timely delivery.
- Build strong connections with Nespresso HQ, Nestlé Canada, the US Teams and other markets to exchange knowledge and bring the best thinking to Canada.
What will make you successful?- A university degree in marketing, business, statistics, management, analytics or a related field.
- 10+ years of experience in strategic insights, marketing analytics, business intelligence or consumer and market research.
- 5+ years of people-management experience, with a track record of building, coaching and developing high-performing teams.
- Demonstrated success leading complex research and analytical initiatives and turning findings into executive-level recommendations and measurable action.
- Strong expertise category management and in consumer panels: Nielsen Answers (3 years min.), NPD, Stackline and other panels (asset).
- Strong command of qualitative and quantitative research, panel data, forecasting, dashboarding and data visualization.
- Strong expertise in marketing mix modelling, media analytics, and marketing effectiveness measurement (e.g. MMM, attribution, media lift measurement).
- Strong knowledge of MS Office and dashboarding software (Excel/PowerPoint/Power BI).
- Deep understanding of Canadian consumers, customers, regions and channels; experience in coffee, consumer goods, retail, e-commerce or B2B environments is valued.
- Proven ability to influence senior and cross-functional stakeholders, constructively challenge assumptions and manage multiple priorities in a fast-paced environment.
- A strategic and curious mindset, sound judgment, intellectual rigor, integrity and comfort operating in ambiguity.
- Working knowledge of research ethics, privacy, responsible AI, data quality, supplier governance and budget management.
- Bilingualism in English and French language skills are a requirement, as this position requires collaboration with stakeholders across the Canadian market and/or worldwide
Benefits- Comprehensive total rewards benefits package including Health and Dental benefits that start on day one ofemployment
- Company matched pension plan
- Four weeks of Vacation and six personal days (Personal Paid Holidays)
- Flexible and hybrid work arrangements
- Excellent training and development programs as well as opportunities to grow within the company
- Access to Educational Assistance & Tuition Reimbursement
- Bonus eligibility
- Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender-affirmingprocedures
- Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless ofmedical conditions, gender or sexual orientation
- Adoption benefits to remove some of the financial barriers associated with adoption
- Free Nespresso Coffee Machines and $100 monthly coffee credit
- Up to 50% off - Nespresso Coffee Machine, Capsules and accessories
- Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across variou
