As a Consumer Insights & Analytics Manager, you will work out of our Hopkins, MN corporate headquarters and manage any of our key market research areas such as consumer insights, consumer response, segmentation or secondary/syndicated research. You will lead initiatives to achieve scorecard results. You would also create links, identify leverage points and develop solutions that address consumer trends and preferences as well as the integration of marketing systems, processes and activities.
What You Will Do:- Manage the use of quantitative and qualitative market research data to implement departmental priorities for market research function that are consistent with the overall business direction of the business unit and company.
- Manage the collection, analysis and communication of market research results and ensures integrity and objectivity of all data, processes and designs.
- Promote business unit and company conformance with market research policies and practices and promotes business unit conformance with market research activities across business units.
- Prepare and deliver statistical/graphic reports to management ensuring all summaries and/or conclusions lead to sound business recommendations and decision-making.
- Partner with Director level or above staff to develop an operating plan and budget while maintaining responsibility for managing to budget.
What You Will Bring:- A Bachelors degree is highly preferred, with heavier corporate experience in lieu of a degree.
- 6+ years of experience within consumer insights.
- Detailed knowledge of market research methodologies and processes and consumer insights/trends with some experience with market research vendors.
- Detailed knowledge of company and group products, policies and processes along with analytical, leadership and communication skills.
- High level of understanding of the marketing function, marketing tools and methods.
- Comfort in communicating orally and in writing with all levels of management as well as work across the organization to utilize leverage and establish cross- department synergies.
What We Offer:The base salary range for this position is $93,000 to $154,000 annually, with eligibility for a 15% annual incentive bonus based on organizational performance. Compensation is determined based on factors such as experience, skills, education, certifications, and geographic location. Starting pay may fall anywhere within the stated range, with fully qualified candidates typically receiving offers near the middle of the range. We encourage individuals to apply even if they do not meet every qualification, as we are committed to supporting career growth and development.
Beyond base salary, we offer a competitive Total Rewards package designed to support your overall well-being, including comprehensive health benefits, time off programs, and retirement and financial offerings.
