Via

Consumer Growth Marketing Principal

Via • $125K — $160K *
New York, NY 10025In-Person
Transportation
5 - 7 years of experience
2 months ago
Job Overview by Ladders

Qualifications

  • 6+ years of experience in growth marketing
  • Proficient in data analysis and translating insights into action
  • Strong written and verbal communication skills
  • Resourceful problem solver with ownership mentality
  • Experience in a fast-paced, dynamic environment

Responsibilities

  • Build lifecycle marketing programs tailored to customer segments
  • Launch and optimize multi-channel marketing initiatives
  • Drive rider growth through experimentation and testing
  • Conduct funnel analysis to identify improvement areas
  • Scale community-specific marketing programs
  • Manage data reporting and track key performance metrics

Benefits

  • Free medical plans
  • 401K matching
  • Catered lunch on Wednesdays
  • Generous and comprehensive benefits package
  • Additional perks and resources for employee growth
Full Job Description
As a Consumer Growth Marketing Principal at Via, you will design the programs, campaigns, and outreach strategies that connect riders to our transportation services across the United States and beyond. You will oversee a variety of strategic marketing tactics, from paid social and out-of-home to lifecycle communications. You will have the opportunity to shape initiatives from initial ideation to execution and measurement, meaningfully improving transportation outcomes for our partners and the local communities we serve.

About the Role:
  • Build end-to-end lifecycle programs based on quantitative and qualitative market research, tailoring strategies to specific customer segments and key use cases.
  • Launch and optimize multi-channel marketing initiatives, collaborating across internal and partner teams to monitor performance and refine engagement strategies.
  • Drive rider growth through experimentation, consistently identifying and testing new initiatives to supplement our existing acquisition and retention playbooks.
  • Conduct rigorous funnel analysis to pinpoint opportunities for improvement across the rider journey, from signup conversion to long-term loyalty.
  • Scale community-specific programs by identifying winning local tactics and developing the replicable processes and playbooks needed to deploy them in similar markets.
  • Manage data reporting and dashboards, tracking key metrics to communicate clear strategies and actionable insights to both internal and external stakeholders.

About You:
  • Minimum of 6+ years of experience with a strong interest in growth marketing and a demonstrated ability to turn data into actionable insights.
  • Customer-centric storyteller with exceptional written and interpersonal communication skills, particularly in explaining complex ideas to diverse audiences.
  • Resourceful, a problem solver who is motivated by high levels of ownership and the opportunity to have a measurable impact.
  • Proactive, a critical thinker with a no-task-too-small attitude while navigating a fast-paced environment.
  • Analytical and data-oriented, excited to develop your quantitative skills and turn data into insights

Compensation and Benefits:
  • Final salary will be determined by the candidate's experience, knowledge, and skills. Salary reflected does not include equity or variable pay, where applicable.
  • Salary Range: $125,000-$160,000
  • We are proud to offer a generous and comprehensive benefits package, including free medical plans, 401K matching, catered lunch on Wednesdays, and many other perks.

There has never been a more exciting time to be on the cutting edge of public mobility. Ready to join the ride?

About Via

Via Transportation, Inc. is a global public transport, logistics, and TransitTech company headquartered in New York City. Via licenses its technology to cities, transportation authorities, school districts, universities, and private organizations to help build their own technology-driven transportation networks. It operates in partnership with over 400 local governments across more than 20 countries globally, including the United States, United Kingdom, Canada, Israel, Germany, France, Australia, New Zealand, Singapore, Japan, Brazil, Indonesia, Finland, Spain, Italy, Switzerland, and the United Arab Emirates. In October 2020, Via acquired the logistics company Fleetonomy to accelerate its entry into the last-mile deliveries industry. In March 2021, Via purchased the transportation planning platform Remix for $100M to create the first end-to-end TransitTech platform for cities and transit agencies.
Learn more about Via
Industry
Transportation
Founded
2016
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at Via

More Transportation Jobs

Find similar Consumer Growth Marketing Principal jobs:

NationwideNew York, NY