The Role We're looking for a Performance Marketing Manager to own and scale digital campaigns that drive pipeline and revenue across targeted accounts. This is a hands-on, execution-focused role where you'll plan and launch campaigns across a wide range of paid and digital channels - from LinkedIn, Meta, Google to podcast sponsorships, newsletters, and niche media - with a strong focus on Account-Based Marketing (ABM).
You'll be part of our Growth Marketing team, reporting to the Senior Director, Growth Marketing, and will collaborate closely with the marketing and growth team, including product marketing, content, and design, to create highly tailored, multi-touch campaigns that reach our ICP.
What You'll Do- Build and manage targeted digital campaigns to land new prospects to learn and try Legora products
- Use AI tools to speed up campaign work, creative variants, ad copy, audience/account research, and reporting, rather than doing everything manually
- Launch cross-channel campaigns across media channels, podcast ads, legal newsletters, and other emerging platforms
- Develop ABM strategies that align with sales priorities, targeting key account lists and segments
- Create tailored messaging and assets in collaboration with content and design
- Run A/B tests on creative, messaging, and channel mix to continuously improve performance
- Monitor funnel performance across campaigns, with clear visibility into CAC, ROAS, and pipeline contribution
- Own budget planning and spend pacing, ensuring every dollar drives measurable outcomes
- Report on results and optimize based on channel attribution, account engagement, and pipeline acceleration
- Stay on top of new trends in digital advertising, legal tech, and B2B buyer behavior
What You Bring- 5+ years of digital performance marketing experience, with a strong track record in B2B and ABM
- Deep experience running multi-channel campaigns across LinkedIn, Google, Meta and emerging media
- Hands-on ownership of paid campaign management and performance tracking tools
- Experience collaborating with sales and BDR teams to align marketing with ABM programs
- Familiarity with tools like Hubspot, Dreamdata & LinkedIn Campaign Manager
- Analytical, curious, and eager to experiment with messaging and targeting strategies
- Strong communicator with a bias for execution and a proactive, problem-solving mindset
- AI-forward: comfortable using AI tools (e.g., ChatGPT, Clay, AI-powered ad and creative platforms) to move faster on targeting, creative testing, and reporting, not just running channels manually
What's In It For You- Global collaboration: Partner with teams and clients across Europe, APAC, and North America.
- Competitive package: Comprehensive salary, benefits, and tools for success.
- Meaningful work: Your efforts shape how thousands of lawyers use AI daily.
- In-person environment: Union Square office designed for ambitious builders and company provided lunch daily.
- Benefits & Perks: We invest in our people with a comprehensive, thoughtfully designed benefits package:
Medical, Dental & Vision
- Multiple medical plan options through Aetna and Kaiser Permanente
- HSA or Healthcare FSA (based on plan selection)
- Dental plans via MetLife
- Vision plans via Vision Care
Family Support
- Generous parental leave
- Free access to Maven Clinic
- Dependent Care FSA
- Free One Medical membership for employees and dependents
Additional Perks
- Pre-tax commuter benefits
- Life Insurance + STD/LTD
- 401(K) with generous company match
- Unlimited PTO
- Robust voluntary benefits, including identity protection (via Aura), legal coverage via MetLife, pet savings programs, and more
