Marketing | Toronto or Waterloo, hybrid | Reports to the CEO
Compensation: $75,000 to $95,000 CAD base salaryThe RoleYour mandate is to make Silvie's community the face of the brand. You'll get testimonials from seniors, families and home care agencies, and turn them into social content and video that people actually stop to watch. You'll run the campaigns, the Silvie Ambassador Programme and the referral programme that bring new families in. This is a hands-on building role: you'll be the one holding the camera, doing the interview and hitting publish. The playbook doesn't exist yet. You'll write it, starting day one.
What You'll Do- Capture real stories: film and interview Silvie customers, their families and the care teams around them. Short, honest videos about people and impact, not product shots.
- Own Silvie's social channels: plan, shoot, edit and publish organic content every week, and grow an audience that cares.
- Manage testimonials: build and run the system that collects, approves and organises every Silvie testimonial so sales, partners and the website can use them.
- Work with home care agencies: partner with agencies and their caregivers to tell stories from the front line of aging at home.
- Run campaigns: plan and launch campaigns around the national launch, key moments and new markets, and measure what works.
- Grow the Ambassador and referral programmes: onboard new ambassadors and referrers, keep them engaged, and make it easy for happy families to bring in the next one.
- Bring it back: share what customers tell you with product and support.
What Makes This Hard- Respect first: our community members are accomplished people, not testimonials on demand. Every story has to honour that.
- Aspiration, not fear: content should show people living fully, never frailty or worry.
- Two audiences: older adults themselves, and the families who love them.
- Organic, not paid: this is about real people and real results, not influencer deals.
What Success Looks LikeThere is no ramp-up period. You make an impact from week one.
- Week 1: your first customer story is filmed and live.
- Month 1: Silvie is posting every week with real people on camera, and the testimonial pipeline is running.
- Month 3: a growing audience, a library of stories that sales and the website use every day, and a home care agency partner telling stories with you.
- Month 6: the community is a growth engine. Stories, campaigns and referrals are bringing in new families every week.
The test: people send us their story before we ask.
This is for you if- You've built a social channel or community yourself, and you can show the numbers.
- You shoot and edit your own video, and you're comfortable interviewing real people on camera.
- You move fast. You'd rather post today and improve tomorrow than wait for perfect.
- You don't wait to be told. You find the story, book the interview and get it done.
- You're drawn to people stories: customers, community and impact.
- You're at ease with a retired executive, a caregiver or a grandparent.
- Bonus: ambassador or referral programmes, AEO or SEO-driven content, home care or senior experience.
This isn't for you if- You mainly run influencer or paid creator programmes.
- You prefer strategy decks to making the content yourself.
- You want a big team to hand the work to.
Where This GoesThe person who builds this well becomes the owner of Silvie's community and social presence, and grows into leading it as the brand scales.
Why Join- Help build a consumer brand from its first families to homes across North America.
- Direct access to the leadership team. No layers.
- Opportunity for equity.
- A sensor for your parents, on us.
- Rest well, it's part of the job.
- Health, dental and vision benefits. Hybrid in Toronto or Waterloo.
How to ApplySend us links to two or three pieces of content you personally filmed or built, plus a few lines on this: how would you get your first 10 Silvie customer stories on camera in 30 days?
