Community Liaison - Hospice

The Pennant Group, Inc.

$75K — $100K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business Administration, or related field preferred
  • 3 years of healthcare sales or business development experience required
  • Proven ability to generate referrals and forge community partnerships
  • Excellent communication and relationship-building skills
  • Self-motivated with strong organizational abilities
  • Knowledge of hospice and healthcare referral practices preferred

Responsibilities

  • Develop and nurture referral relationships with healthcare providers
  • Conduct sales calls and facility visits to generate hospice referrals
  • Represent the hospice at community events and professional organizations
  • Create and implement marketing and business development plans
  • Identify market opportunities and analyze industry trends
  • Collaborate with leadership on healthcare marketing strategies
  • Track marketing activities to measure effectiveness against growth objectives

Benefits

  • Meaningful work supporting patients and families
  • Established hospice provider with strong community presence
  • Opportunity for direct impact on growth and patient care
  • Collaborative and mission-driven team environment
Full Job Description
Community Liaison - Hospice

Pay Range: $75,000 - $100,000 annually + commission

Job Type: Full time

Territory: Camarillo, Oxnard, Ventura

We are currently seeking an Hospice Community Liaison to join our team. This role offers the opportunity to build meaningful relationships, work independently, and make a tremendous impact in the community-while receiving competitive pay and excellent benefits.

Job Summary

Buena Vista Hospice is seeking a driven Community Liaison to grow referral partnerships and increase awareness of our hospice services throughout the community. The ideal candidate will build strong relationships with physicians, case managers, discharge planners, social workers, and other healthcare professionals while promoting high-quality patient care and increasing hospice admissions.

Key Responsibilities
  • Develop and maintain referral relationships with physicians, hospitals, skilled nursing facilities, case managers, social workers, and healthcare providers.
  • Conduct regular sales calls, facility visits, and networking activities to generate hospice referrals.
  • Represent Buena Vista Hospice at community events, health fairs, and professional organizations.
  • Create and execute strategic marketing and business development plans to support census growth goals.
  • Identify market opportunities, analyze industry trends, and monitor competitor activity.
  • Collaborate with leadership to implement effective healthcare marketing strategies.
  • Promote Buena Vista Hospice as a trusted provider of compassionate end-of-life care.
  • Track marketing activities and measure effectiveness to ensure growth objectives are achieved.


Qualifications
  • Bachelor's degree in Marketing, Business Administration, Healthcare Administration, or a related field preferred.
  • 3 years of healthcare sales, hospice marketing, home health marketing, physician liaison, or business development experience required.
  • Proven ability to generate referrals and build strong community partnerships.
  • Excellent communication, presentation, negotiation, and relationship-building skills.
  • Self-motivated with strong organizational and time management abilities.
  • Knowledge of hospice, home health, Medicare, managed care, and healthcare referral practices preferred.


Why Join Buena Vista Hospice?
  • Meaningful work supporting patients and families
  • Established hospice provider with strong community presence
  • Opportunity to drive growth and make a direct impact
  • Collaborative and mission-driven team environment


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